A family raise their glasses at Headwaters Restaurant & Pub
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Headwaters Website & Marketing

600+ Table Reservations In Two Months

  • Headwaters needed to attract new customers and encourage repeat diners with a website that reflected its gastronomic and ambient offering.
  • We proposed a comprehensive solution that included website design and targeted pay-per-click (PPC) campaigns on social media and Google.
  • Result: Lower cost-per-acquisition (CPA) of $3.52 and 600+ table reservations in two months.
Collage of Headwaters web designs across devices

The Challenge

Headwaters, as a brand-new culinary destination, faced a set of challenges in establishing a strong online presence:

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No website booking system

Without a website reservation system, the restaurant couldn’t accommodate high demand or improve user experiences with easy and quick table reservations.

Promoting a brand-new restaurant

Headwaters Restaurant & Pub needed to effectively market its unique dining experience online by translating the in-person experience to a digital landscape.

Localized remarketing difficulties

A new digital strategy needed to specifically target local guests through location-based advertising and implement remarketing tactics to re-engage diners.

THE SOLUTION

We launched a sophisticated and streamlined website to effectively engage customers and highlight Headwaters’ dining experience.

Some of our deliverables included:
  • Simple & Clean Website Design

    We designed the website with a minimalist aesthetic, streamlining user navigation. We used high-quality imagery and targeted messaging for prospect diners.

  • Intuitive Booking System

    We simplified the reservation system to ensure that booking a table is as enjoyable as the dining experience itself. We focused on making the process quick and straightforward, minimizing the steps needed to secure a reservation.

  • Ambience Showcasing

    We created a virtual showcase on the website to capture the unique atmosphere of Headwaters, allowing potential patrons to get a sense of the ambiance before they set foot in the restaurant.

  • Strategic PPC Campaign Planning

    We devised PPC campaigns with a strategic approach, aiming to capture the attention of Headwaters’ target demographic. Our campaigns are crafted to resonate with those who appreciate fine dining and a superior atmosphere, ensuring that every click contributes to brand growth and recognition.

The Results

After two months’ collaboration with Headwaters’ we generated more bookings for lower costs.

Table reservations hit

605

leading to a fully booked restaurant every day of the week.

Cost per acquisition (CPA) was

3.53 $

resulting in extraordinary return on investment.

Location searches counted

623

as we attracted a local audience looking to dine out.

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