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Web Design Agency For Gyms

Work with a top-rated web design agency for gyms and drive new members to your gym or fitness studio!

  • Offer A Mobile-Friendly Experience
  • Enhance Brand Reputation & Awareness
  • Grow & Nurture Memberships
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Gym Web Design Services

We’re a full-service agency, which means there’s no need to spend time tracking down separate agencies for design, development and marketing. We do it all: no pain, all gain.

Custom Fitness Web Design

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Your gym or fitness club’s website is your brand’s leading platform to attract new members, build brand credibility and differentiate yourself from the competition. Make sure your website leaves the right impression with a custom design.

Web Development For Gyms

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Our expert web development team will build out your custom website on the platform of your choice, using the right technology and integrations to fit your fitness brand’s specific requirements.

Branding For Gyms

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Position your fitness brand for better visibility and recognition with branding that’s consistent across channels, from your website to social media platforms, ads and beyond.

UI & UX Design For Gyms

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Potential gym members are looking for results. Give them what they’re searching for on your website with a strategically designed UI/UX experience.

Local SEO For Gyms

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Fill your studio and drive revenue by increasing your visibility for people nearby who are seeking fitness information, training and facilities.

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Bulk Up Your Online Presence With Digital Silk

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Our Clients

Trusted Gym Web Design Company

From gym franchises to fitness brands and beyond, we have worked with businesses of all sizes to grow their brands online.

Our Portfolio

Featured Web Design Projects

Explore our recent website projects for B2B, B2C and eCommerce businesses, including health and fitness brands
B2C

Fitness Brand Gets An Online Makeover

Creating a fitness workouts platform’s vibrant digital experience through rebranding and custom redesign

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Electric Vehicle eCommerce Marketplace

EV Universe delivers an engaging user and electric vehicle shopping experience with sleek web design, dynamic visuals, and interactive features

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University Website Redesign

Immersive digital experience and web design optimization for higher on-site university application rates

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Gamified Digital Platform

Sony Rewards increases on-site engagement with a new, simple website design

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A Sophisticated Look & Feel

Luxury design that positions NexGen as a high-class brand in the aviation industry

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An Engaging Biotech Website Redesign

With a data-driven brand architecture strategy, new brand positioning, and messaging, SNP has reimagined its digital presence in the DNA testing space

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B2B

Rebranding DataOps Platform With A Fresh Digital Experience

Delivering strategic web design with an superior user experience for DataOps platform, Meltano

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Food & Beverage Web Development

We helped Ventura Foods completely redesign their corporate website to provide a fully optimized digital experience

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Corporate Website Development

A health insurance company gains more clients with website redesign & new brand strategy

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Powering The Business Online

POWR2, an industrial energy storage company, collaborated with us to develop a completely optimized business website

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Automated AI Modeling Platform New Website

With its new brand strategy and website, Wodwo shows the data-driven path to high-value prospects.

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Enhanced Conversion Funnel For A HVAC Software Solution Brand

Strategic messaging and user journeys helped FieldEdge maximize website conversions

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eCommerce

An Immersive eCommerce Experience

An interactive showroom experience designed to increased leads and on-site engagement for gym equipment brand Archon

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Vibrant Online Luggage Store

We helped Rollink with the U.S. launch of their innovative luggage concept, from brand strategy to custom web design

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eSports Club & eCommerce Platform

Increasing G2 Esports’ conversion rates with a revamped community page and eCommerce development

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High-End e-Store Design

Bang & Olufsen’s innovative sound & vision technology is now more accessible with a simplified sales funnel

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Upscale Retail eCommerce Website

Paul Stuart’s reimagined website and seamless user journey drive on-site engagement and conversions

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Pawdorable eCommerce Web Design

We collaborated with Dognomics to establish, position and launch their dog DNA test kit in the U.S. market

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What We Offer

Experience Gym Website Design With Digital Silk

These key principles help us deliver value and help you reach your online goals.

Expertise

Expertise

You’ll partner with our in-house team of seasoned experts in branding, content, design and more to bring your vision to life.

Optimization

Optimization

No set-it-and-forget it approach here; we perform QA checks pre- and post-launch, fine-tuning all along to maximize results.

Results

Results

Our experts target the KPIs that matter most to your unique goals and deliver an effective strategy to drive conversions.

Work With Our Gym Web Design Experts

Tell us about your project and our experts will provide you with personalized recommendations and a custom proposal.

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What We Do Best

Full-Service Gym Web Design Agency 

Our full-service agency does more than just web design. We’ll bulk up your digital strategy, put some muscle behind your marketing, and more. Ask us about our capabilities.

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Develop a visual and messaging strategy that connects with your market, differentiates you from competitors, and establishes a memorable and unified customer journey.

Website performance is just like any fitness program: you need to put in work every day to get better results.

Leave the work to us. Our regular maintenance services improve speed, fix bugs, protect sensitive information, and keep your site at its best.

Get content that adds to your brand value. Professional copy services ensure that all your messages are aligned with your customers’ needs, your branding, and SEO best practices.

This increases engagement, customer satisfaction and trust.

Get a holistic SEO strategy boosts your organic traffic through many ways: keyword research, on-page optimization, link building, and addressing technical aspects that affect your website’s visibility in search.

Explore SEO Services
OUR APPROACH

Our Fitness Web Design Process

It’s all about the process. With the help of our proven steps to success, our experts put in the work to help your gym or fitness brand grow online.

Kickoff

Kickoff

We start strong with in-depth research into your organization, competitors and target market. You’ll work with our strategists to define which features and functions will motivate your existing members, attract new ones and help you stand out from the competition.

Planning & Design

Planning & Design

This is where the data we compiled and the requirements we identified are mapped out into an informational blueprint. Once you approve your wireframe, we move it into development to be built out with vivid imagery and your key branding elements.  

Web Development

Web Development

Our development team follows your technical specifications to create a fully-branded website that’s user-friendly to both members and your team. We can use your preferred platform or help you migrate to a better fit. All of our designs are built to scale seamlessly across devices and screen sizes.

QA & Launch

QA & Launch

Our pre-launch revision rounds give us plenty of opportunities to identify potential errors. With all the boxes checked, it’s time for liftoff. We run extensive post-launch quality assurance checks as well to fine-tune and optimize your website’s performance.

Maintenance

Maintenance

Need further support? We offer maintenance services to keep your fitness website up and running around the clock. We can keep our partnership going with additional services in content, digital marketing and more.

FROM OUR EXPERTS

Gym Web Design Best Practices

Maximize your “website gains” with these tried-and-tested website strategies

Target Audience Research
Competitor Research
Conversion Funnels

Connect With The Right User Base

Gym users have different fitness levels, goals and lifestyles. Identify and research on these unique user personas so you can personalize your website content, social media and other digital marketing campaigns.

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Benchmark To Discover Opportunities

Evaluate your competitors’ websites to find noteworthy strategies, as well as gaps and opportunities where you can provide more value to your customers.

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Move Them To Action

Conversion funnels provide a concrete roadmap for guiding visitors towards specific actions, such as making a purchase or signing up for a service.

These also break the user journey into stages, so you can personalize content according to their needs and pain points.

fingers scrolling through gym website on mobile
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Gym Web Design Agency FAQs

We get it: careers like personal training and managing a fitness studio are a full-time commitment. Even if you know how vital it is to have an optimized web presence, you may not have the time or energy to devote to making that happen.

While it can be tempting to use a design template to save time and money, we recommend the custom route for your fitness website.

Templated web designs can be cheaper in the short term. They can be challenging to scale as your business grows, though, and they’re not as secure as a fully custom website.

A full-service web design company like Digital Silk has the dedicated resources and in-house experts to bring your design dreams to life.

From personal trainer website design to enterprise-level fitness web design (and everything in between) we’re experienced in tailoring a specific digital strategy for organizations of all sizes.

Tell us about your project and we’ll give you a custom quote.

As with your gym web design project’s cost, its timeline to completion will also depend on complexity and functionality. Got something in mind? Describe the details to our web design team and get a personalized estimate.

Generally, though: a relatively simple custom website (as in, just a few web pages and essential features) can take just two months. A more advanced design with complex features and several pages can take six months or more.

As with your gym web design project’s cost, its timeline to completion will also depend on complexity and functionality. Got something in mind? Describe the details to our web design team and get a personalized estimate.

Generally, though: a relatively simple custom website (as in, just a few web pages and essential features) can take just two months. A more advanced design with complex features and several pages can take six months or more.

As with most products and services these days, people tend to start their search online. 

Users who enter localized keywords (“CrossFit studios New York City,” “24/7 gyms in Philadelphia” or “yoga studios in Los Angeles” for example) have high intent to pursue your services, making them qualified leads. 

 Optimizing your website to rank highly in local search can help guide those leads toward your studio instead of the gym down the street. 

 So how do we do this? Our SEO experts use keyword research, strategic site structure and valuable content to make your website easier for search engines like Google to index and rank. This gets your gym’s name out in there for potential new members nearby.

Think of your ideal client. Most active people tend to rely on their smartphones for convenient, on-the-go browsing. 

Plus, according to Google, more searches take place on mobile devices than on desktops. So, in order to rank in search (see our previous question), you’ll need a mobile-friendly design. 

What you want is called responsive design: design that automatically scales up and down to display content clearly without excessive zooming and scrolling. 

 A professional gym web design agency can create a responsive website that performs just as well on a tablet or smartphone as it does on desktop. This makes your gym look like a great option to folks on the move. 

 Every website we create scales seamlessly across devices. Set up a free consultation with our team to ask us about our capabilities.

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