Nike paid Carolyn Davidson, a student at Portland State University, just $35 for its iconic Swoosh logo.
Today, the logo alone is worth $26 billion.
Nike’s story shows that a fresh, innovative approach to logo design can produce great results without the need for breaking your business’ budget.
In 2024, artificial intelligence (AI) technologies are enabling innovation across every industry – logo design included.
But is AI in logo generation all it’s cracked up to be?
We reviewed the 10 best AI logo generators for all budgets below, analyzing their key features and pricing plans.
We’ll also discuss whether AI generators are worth your time and the top tips for creating a winning logo.
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What Is An AI Logo Generator?
An AI logo generator is an online tool that uses artificial intelligence to automatically create custom logo designs.
The software combines personalized prompts with wider machine learning (ML) logo pattern analysis to respond to design requests.
Factors To Consider When Choosing An AI Logo Generator
As of 2024, there are countless AI-based logo generators to choose from.
Here are the factors we considered when picking the best AI logo generators:
- Personalization: Top AI logo generators let you enter a wider range of information and facilitate image editing to deliver unique final designs dictated by your business details.
- Features: The best AI logo generators come with multiple built-in features, from post-generation adjustments to logo usage mockups.
- Price: AI logo generators have a range of price points, with the best being those that fit within your brand’s individual budget.
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10 Best AI Logo Generators In 2024
Here are the 10 best AI logo generators, along with their customizability, features and price, in 2024:
1. Wix Logo Maker
Wix is a website-building platform used by 8 million live sites worldwide. It also provides a range of supporting services, like its AI logo maker.
The tool allows you to enter your business name and tagline, industry and design preferences – like style – before presenting a variety of options to choose from.
You can further personalize the designs by altering logo fonts, colors and icons.
Features:
- Post-generation customization
- Brand collateral and website placement
- Brandmark generator
Pricing plans:
Wix Logo Maker comes free with most of its premium website plans.
It can also be accessed through three standalone plans, each with custom pricing highlighted upon purchase:
- Basic: One design, eight standard files
- Advanced: One design, eight standard files, resizable files, social files
- Brand plus: Unlimited changes, eight standard files, resizable files, social files, media library access
2. LogoAI
LogoAI is a dedicated logo design tool that has been used by over 2.2 million businesses.
It creates unique designs for every customer, rather than adapting existing templates.
LogoAI works by inputting your brand name and design preferences before providing a post-generation editing feature to adjust the design’s layout and style.
Features:
- Post-production editing
- Product and brand asset mockups
- Brand center for one-click branding consistency
Pricing plans:
You can design a logo on LogoAI for free but will need a pricing plan to download your design.
- Basic: Design edits, 800x600px design; $29
- Pro: Design edits, high-res, vector files; $59
- Brand: Design edits, high-res, vector files, brand assets, logo animation; $99
3. Looka
Looka is an AI-powered design platform focused primarily on logo design.
You can generate your initial logo design on Looka by entering your company name alongside the styles, symbols and colors that fit your visual identity.
You can then adjust the colors, fonts and layouts to further personalize your generated design.
Features:
- Color variations
- Brand asset templates
- Brand guidelines information page
- Post-production changes
- Lifetime support
Pricing plans:
You can use Looka for free to create and edit your logo design. However, you’ll need to choose a pricing package to download your logo.
- Basic logo package: One low-res file; $20
- Premium logo package: Multiple high-res files and support; $65
- Brand kit subscription: Unlimited changes, brand assets, brand guidelines; $96 a year
- Brand kit web subscription: Brand kit plus an AI-generated website; $129 a year
4. Hatchful By Shopify
Hatchful is a free online branding tool developed by Shopify, a leading e-commerce platform.
Customers can access a library of templates and adjust the designs to fit personalized color palettes, fonts and layouts.
Hatchful also offers industry-tailored design options to create a custom design that resonates with niche target audiences.
Features:
- Logo template library
- Social media asset downloads
- Customization design studio
- Logo usage specification
Pricing:
- Free
5. Fiverr Logo Maker
Fiverr is an online marketplace for freelance services.
Fiverr’s logo generation solution uses a collection of logo designs from its top designers as templates, adapting each through the power of AI to create a personalized logo for every new request.
Once you have received your logo prototype, you can make direct edits or request the support of a designer to create a fully customized final product.
Features:
- Professional design template library
- Smart editor area
- 20+ logo file formats
Pricing plans:
You can generate a logo for free on Fiverr, but to download your design you must pay for one of the following packages.
- Essential: Non-editable logo; $30
- Professional: One revision, brand style guidelines, social media kit; $60
- Unlimited: Unlimited revisions, brand style guidelines, social media kit; $90
6. Brandmark
Brandmark is an AI-powered logo generation software that has delivered logos to over 108,000 customers.
Enter your brand name, keywords and color palette to generate an initial logo design.
The tool then delivers free, personalized adjustments with every pricing plan.
Brandmark also provides an in-browser customization platform to edit and download brand designs.
Features:
- AI color wheel palette decider
- Logo rank measurement tool
- Font generator
- Brand and social media asset mockups
- Brand guide creation
Pricing:
- Basic: PNG logo files; $25
- Designer: Logo source files, brand style guide, brand assets; $65
- Enterprise: Designer package plus 10 original design team concepts; $175
7. Logopony
Logopony is an easy-to-use AI logo generator.
By deconstructing thousands of logos, Logopony has created a database of assets, such as layouts, colors, icons and fonts.
It uses these assets to deliver “curated randomness” for its customers, who can dictate the result of their logo design by entering their brand name, slogan, design style, colors and icons into the logo maker tool.
Features:
- Logo editor tool
- Branding asset creation
- Printing partners and next-day delivery
Pricing:
- Basic: One low-res file and lifetime access; $20
- Premium: 50+ high-res files, lifetime access, brand assets and social media kit; $85
8. Logomaster.ai
Logomaster.ai is an AI logo generator used by over 3,000 startups, professionals and small businesses worldwide.
You can create a personalized logo design by entering your industry, selecting your style preferences and adding your company name.
The tool produces a range of AI-generated proposals to choose from, which can then be further customized.
Features:
- 100+ logo templates
- In-tool custom editor
Pricing:
- Basic: High-res file downloads, no post-purchase changes; $31.90
- Premium: High-res downloads, post-purchase changes and redownloads, custom background color; $86.80
- Enterprise: High-res downloads, five logo variations, social media and brand asset mockups, unlimited changes; $141.80
9. Tailor Brands
Tailor Brands is a business-building platform with a dedicated logo maker solution.
Its AI software provides design prototypes in under one minute. It asks for business details, chosen style, logotype and selected fonts to craft a personalized product.
Tailor Brands’ clients can customize the AI-generated logos by editing and adding icons, colors and fonts.
Features:
- Brand asset creation
- Commercial rights and free trademark option
- Logo customization tool
Pricing:
- Basic Plan: High-res logo files, graphic design tool, mini website builder; $9.99 a month
. - Standard Plan: High-res files, graphic design tool, brand assets, full website builder; $19.99 a month
. - Premium Plan: High-res files, graphic design tool, brand assets, eCommerce functionality; $49.99 a month
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10. Kreateable
Kreateable is a generative AI software-as-a-service tool, specializing in graphic design.
The tool’s smart logo listing feature generates numerous logo concepts through business name and category prompts.
You can then customize the initial design by choosing from a database of over three million icons.
Features:
- AI social media post generation tool
- AI brand asset and marketing collateral generation tool
- AI content writing tool
Pricing plan:
Kreateable offers a variety of one-time packages or monthly payment plan solutions.
- Logo: Several logo variants, post-generation editing, technical support; $2.99 single payment
- Basic: Manage five brands, customize one template, AI and brand solutions; $3.99 a month
- Premium: Manage 10 brands, customize five templates, AI and brand solutions; $5.99 a month
Top Tips For Creating A High-Quality Logo
Whether using an AI logo generator or partnering with a custom logo design agency, there are several best practices to create the best logo for your business.
Tip 1. Make A Statement
Your logo design should conceptualize your brand values and mission.
It should resonate directly with your target audience and instantly show what your brand does to first time viewers.
Consider adding your brand slogan to your logo to provide extra clarity — think Walmart’s Save money. Live better. or McDonald’s i’m lovin’ it.
This is because 50% of people look to a slogan to understand a company’s purpose, compared to just 7% who look to a logo alone.
Tip 2. Deliver Consistency
Your logo design should be an extension of your visual identity.
Follow your brand guidelines to ensure your logo is consistent with your brand identity in color palette, font and design style.
This consistency can help build brand recognition, awareness and eventually loyalty.
In fact, 75% of U.S. consumers believe that the look and feel of a logo can make or break a company.
Tip 3. Create Memorability
Your logo must be tailored to your brand identity and leave a lasting impression on your target audience.
By investing in research and high-quality design logo solutions as a part of your branding strategy, you can make sure your logo is memorable and well received.
This can directly increase your sales, as 25% of adults are more likely to buy from a business whose logo is familiar to them.
Tip 4. Ensure Versatility
Consumers will encounter your brand across numerous touchpoints, from a social media icon to a billboard.
In turn, it’s crucial to create a logo that is versatile and adaptive to function across channels.
You can deliver logo versatility by first creating a simple design shape.
Then, specify your logo usage guidelines in your brand book. Detail how your logo can be customized to fit the parameters of digital elements like website favicons and social media icons, as well as how your logo interacts with different color schemes.
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Verdict: Are AI Logo Generators Worth It In 2024?
AI logo generators are a useful tool to gather initial design ideas and save resources for low-budget startups and small businesses.
However, they are limited in the extent to which they can represent a brand’s identity and values.
Compared to an experienced design agency, even the best AI logo generation tools fall short in several areas.
Some of the pitfalls include:
- Limited personalization: Even with a large database of templates and post-generation customization, AI logo generators can’t dictate a logo design in the same way as a human agency as they don’t offer complete control over every design feature from the get-go.
- Lack of research: AI logo generation tools can produce interesting designs, but they aren’t able to conduct vital research, such as tailored brand surveys or data analysis, to understand what type of logo will connect best with your target audience.
- Restricted interaction: While some AI logo generators have chat functions, this can’t replace the benefits of discussing, adapting and improving upon logo design prototypes with a team of industry experts.
In turn, at Digital Silk we suggest enlisting the support of an experienced and reliable logo design agency.
This way, you have total involvement in the final logo and its design process.
Working with an expert logo design firm also means receiving a carefully crafted logo that has used both data and creativity to resonate with your target audience and represent your brand identity.
Digital Silk crafts custom logos. Request a Quote
Experience Custom Logo Design With Digital Silk
The best AI logo generators will save time and cut costs for your brand.
However, if you want a logo design that showcases your core values and brand identity, connects with your target audience and drives brand recognition, you need to turn to the experts.
At Digital Silk, we use a blend of innovative techniques and industry experience to craft high-level bespoke logos.
As a full-service web design and branding agency, we have in-house experts across multiple disciplines.
This means your logo design is consulted by various team members, from digital strategists to brand designers and beyond.
Some of our services include:
- Brand strategy
- Brand design
- Brand naming
- Digital branding
- Custom web design and development
In addition to our deep expertise, we provide a trio of core values to every project:
- Project ownership: We take control of the technical elements of your logo design.
- Transparency: We keep you in the loop at every step, ensuring no hidden fees or surprises.
- Measurable results: We establish and track your key performance indicators (KPIs), making decisions that focus on delivering tangible results.
In need of a logo or wider branding solutions?
Contact our team, call us at (800) 206-9413 or fill in the Request a Quote form below to schedule a consultation.
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