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Website Redesign Services

Whether you are looking to rebrand or simply enhance your user experience, leverage our expert website redesign services to upgrade your online presence.

  • Custom UX & UI Design
  • Search & Conversion Optimization
  • End-To-End Development
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Website Redesign Services

Elevate your online brand with Digital Silk’s expert website redesign services. Our team of award-winning designers specializes in revitalizing websites across industries.
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Custom Web Redesign

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Work with top web designers to build a custom website for your New York brand that’s optimized for local search and conversion alike.

Custom Website Redesign

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Whether you are looking to rebrand or appeal to a new audience, count on our website redesign experts to provide you with a brand new website.

eCommerce Website Redesign

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Drive valuable traffic, reduce your bounce rates and generate repeat purchases when you plan, design and rebuild your e-store with us.

B2B Website Redesign

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Our expert team’s only goal is to grow your brand’s online presence.

SEO Website Redesign

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Looking to reach your target audience and increase conversions? Digital Silk will redesign your website, optimize it and set up monitoring controls.

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OUR CLIENTS

A Trusted Website Redesign Agency

We work with brands of all sizes across industries to reimagine their digital experience.

babiesrus logo
Babies R Us
rollink logo
Rollink
EV Universe logo
EV Universe
Northwestern_Qatar_Logo_2_
Northwestern University
ibm logo
IBM
buddha brands logo
Buddha Brands
paul stuart logo
Paul Stuart
spar bernstein logo
Spar & Bernstein
Sony logo
Sony
new-dev-rev logo
NewDevRev
Dognomics Logo
Dognomics
Mitsui Plastics logo
Mitsui Plastics
puma logo
Puma Energy
xerox logo
Xerox
enchant logo
Enchant Christmas
grenco logo
Grenco Science
OUR WORK

Featured Redesign Portfolio

From eCommerce to B2B brands, here’s a glimpse of our website redesign portfolio.
Optimized for traffic, engagement and conversion.
Featured
  • University Web Design

    Making a great first impression through strategic site planning and design.
  • Electric Vehicle eCommerce Marketplace

    Strategically connecting consumers to a dynamic electric car marketplace.
  • Biotech Brand & Digital Presence Development

    Delivering a data-driven brand architecture strategy to boost SNP’s digital presence.
  • Gamified Digital Platform

    Creating an engaging experience through custom website design.
  • Hi-Tech eCommerce Store

    Making superior sound technology accessible through a simplified sales funnel.
  • Premium Luggage e-Shop

    Launching an innovative luggage concept in the U.S. with a redesigned digital presence.
  • Real Estate Digital Experience

    Building a visible online presence through branding, web design and development.
  • Luxury eCommerce

    Reinventing timeless men’s clothing with a classy new website.
  • Reimagined eSports Platform

    Growing fanbase & conversions with a legendary community site design and eCommerce development.
  • Food & Beverage Web Development

    Driving visibility, trust and new partnerships with a professional B2B website design.
  • Modern Energy Website Redesign

    Overhauling a website with responsive design, customized user flows and comprehensive SEO
  • B2B eCommerce Design & Development

    Managing every aspect of the website design and development process, from planning to launch and beyond
  • Law Firm Digital Presence & Visibility

    Driving traffic from a targeted audience with organic search techniques
  • Immersive Events Website

    Matching a unique brand identity with an equally captivating online experience
  • Responsive Redesign With Superior Navigation

    Our full suite of agency solutions, from digital strategy to messaging, site architecture and responsive development, transformed Northwestern Medill’s online experience. 

    We produced an engaging, easy-to-use experience through micro-animations and a meticulously planned user journey to boost conversions and drive student and staff satisfaction. 

  • An Optimized Design With Strategic Branding

    Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.

    Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.

  • Engaging Biotech Website Redesign

    We delivered a custom website redesign alongside new brand positioning and brand messaging solutions to rebuild SNP Therapeutic’s visibility in the DNA testing market.

    Following in-depth research, our brand and digital strategists crafted a corporate design across redefined site architecture.

  • Stripped Back Tech Design

    Our award-winning designers approached Sony Rewards’ aim to increase on-site engagements by delivering a stripped-back custom web design.

    The intuitive technology website features easy-to-use dropdown navigation menus and crystal-clear CTAs to drive signups.

  • Custom Web Design & Brand Positioning

    By creating a distinctive design tailored for a high-end electronics eCommerce store, we helped position Bang & Olufsen as a tech market innovator.

    With a unique design and a streamlined sales funnel, our digital solutions targeted both UX and UI to grow brand visibility and customer engagement.

  • Supporting Expansion by Driving Revenue

    From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.

    Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.

  • An Upscale Real Estate Experience

    Our web design and development specialists worked to provide NYC-based real estate firm NewDevRev with an upscale web design on a custom-developed platform.

    Through a creative, responsive design that includes a tailor-made search and filter element, visitors can easily access NewDevRev’s upscale website.

  • Reinventing A Luxury Retailer’s Classic Style

    We reimagined luxury men’s clothing brand Paul Stuart’s digital experience with a streamlined conversion funnel and custom eCommerce design.

    Our design helped increase on-site engagement and conversions through a mixture of user-friendly features and a reinvention of Paul Stuart’s classic visual identity.

  • Community Driven eCommerce Development

    Working with G2 eSports’ community-based identity, we developed a custom eCommerce platform to reinforce the organization’s legendary position in the eSports industry.

    Our design and development team introduced a streamlined shopping experience and strategically planned community design to grow conversions and support brand authority.

  • Website Redesign With Custom Features

    We redesigned Ventura Foods’ corporate website to create a fully optimized digital experience.

    Included in the user-centric design is a video in the hero section, engaging micro-animations, a custom cursor and chatbot functionality.

  • Boosting Visibility & Engagement

    We delivered a modern website redesign for global energy company Puma Energy. Our team created a responsive web design with UX-optimized features, including strategically chosen typography, vibrant colors throughout and high-quality custom graphics, in turn increasing engagement by 63% in three weeks.

    We also provided extensive keyword research and search engine optimization, helping to grow website visitors by 27% in the same period.

  • End-To-End Digital Solutions

    We were tasked with launching a new website for National Lighting’s high-quality B2B power charging accessories and lighting solutions company, MOD.

    Our team delivered end-to-end digital services to elevate MOD’s UX and boost orders. Our partnership spanned website strategy, architecture and messaging, responsive design and development, custom eCommerce integrations and marketing.

  • SEO-Optimized Digital Strategy

    Our team worked with legal services provider Spar & Bernstein to extend the group’s online presence. To achieve this, we delivered a set of custom digital strategy, conversion-optimized messaging, responsive design and SEO solutions.

    We improved LawSB’s keyword optimization, content and technical SEO strategy, extending the website’s organic traffic 14x in six months.

  • “Wow” Factor Web Design

    We delivered a creative, interactive website for one-of-a-kind restaurants and events brand Barton G. Using custom images and motion graphics, our designers and developers crafted an engaging UX that perfectly captures the Barton G brand.

    Despite aiming to entertain visitors on every step with a “wow” factor UI, Barton G’s website also follows core UX principles and contains simple, yet striking, messaging that converts.

B2B
  • Food & Beverage Web Development

    Driving visibility, trust and new partnerships with a professional B2B website design.
  • Powering Online Growth

    A custom, fully optimized corporate website ready to attract new business.
  • Brand Messaging That Stands Out

    Leveraging 40 years of legacy to rebrand as a market leader.
  • B2B eCommerce Design & Development

    Managing every aspect of the website design and development process, from planning to launch and beyond
  • Automated AI Modeling Platform Website

    Wodwo shows the data-driven way to high-value prospects with a new brand strategy & website design.
  • Biotech Brand & Digital Presence Development

    Delivering a data-driven brand architecture strategy to boost SNP’s digital presence.
  • A Sophisticated Look & Feel

    A website that provides a luxury experience to high-end clients.
  • An Exciting Digital Experience

    An engaging user experience that captivates website visitors.
  • Website Redesign With Custom Features

    We redesigned Ventura Foods’ corporate website to create a fully optimized digital experience.

    Included in the user-centric design is a video in the hero section, engaging micro-animations, a custom cursor and chatbot functionality.

  • Optimized Industrial Energy Design

    Partnering with industrial energy storage provider POWR2, our team created an optimized design to generate and convert leads.

    POWR2’s reimagined website design includes custom graphics, an engaging counter element and bold social proof to entertain and maintain users.

  • Enhanced Conversion Funnel For B2B Visitors

    We helped FieldEdge, a B2B software provider, increase conversions and brand authority through targeted messaging and strategic user journeys.

    Adding to meticulously planned messaging solutions, our dynamic animations and interactive dashboard produced an engaging user experience for its B2B clients.

  • End-To-End Digital Solutions

    We were tasked with launching a new website for National Lighting’s high-quality B2B power charging accessories and lighting solutions company, MOD.

    Our team delivered end-to-end digital services to elevate MOD’s UX and boost orders. Our partnership spanned website strategy, architecture and messaging, responsive design and development, custom eCommerce integrations and marketing.

  • Custom Web Design For High-Value Clients

    Our branding and web design experts worked together to deliver a digital and brand strategy for automated AI modeling providers Wodwo.

    With interactive elements, data-driven dashboards and chatbot functionality, Wodwo’s website speaks directly to their high-value prospects.

  • Engaging Biotech Website Redesign

    We delivered a custom website redesign alongside new brand positioning and brand messaging solutions to rebuild SNP Therapeutic’s visibility in the DNA testing market.

    Following in-depth research, our brand and digital strategists crafted a corporate design across redefined site architecture.

  • An Elevated Digital Experience

    Our design team worked with boutique aviation company NexGen to provide a luxury website redesign that exudes elegance.

    NexGen’s revitalized website features tailor-made elements, such as a video in the hero section and a unique airplane graphic design in the CTAs.

  • Rebranding With An Updated Digital Experience

    Our solution for Meltano, a data ops platform, included strategic conversion funnel optimization with a simplified user journey.

    An engaging website design with dark mode capability, Meltano’s B2B clients receive a high-quality, user-centric UX and UI through their new website design.

B2C
  • University Web Design

    Making a great first impression through strategic site planning and design.
  • Pawdorable eCommerce Web Design

    Strategically positioning, establishing and growing brand presence in the U.S. market.
  • Premium Luggage e-Shop

    Launching an innovative luggage concept in the U.S. with a redesigned digital presence.
  • Elevated University Web Design

    A strategically reimagined education website to drive online applications.
  • Electric Vehicle eCommerce Marketplace

    Strategically connecting consumers to a dynamic electric car marketplace.
  • A Magical Online Experience

    An enchanting website design to spread the Christmas spirit year-round.
  • Elevated Fitness Design

    Building a unique online presence that perfectly aligns with the brand identity.
  • A Vibrant New Look & Feel

    Transforming the digital design of a medical insurance provider.
  • Responsive Redesign With Superior Navigation

    Our full suite of agency solutions, from digital strategy to messaging, site architecture and responsive development, transformed Northwestern Medill’s online experience.

    We produced an engaging, easy-to-use experience through micro-animations and a meticulously planned user journey to boost conversions and drive student and staff satisfaction.

  • Creative B2C e-Store Web Design

    We provided a full set of digital agency solutions, including web design, branding and digital marketing, as dog DNA test kit brand Dognomics launched their services in the U.S.

    Alongside a custom logo design, we drove brand recognition and awareness through an on-brand custom website design, utilizing modern color palette trends and micro-animations.

  • Supporting Expansion by Driving Revenue

    From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.

    Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.

  • Reimagining UX & Boosting Applications

    Our award-winning designers created a modern, fully optimized custom website for the American University in Bulgaria (AUBG).

    The result? An intuitive user experience and an increased number of university applications.

  • An Optimized Design With Strategic Branding

    Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.

    Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.

  • Custom Events Design

    Our website design team partnered with Enchant Christmas to craft an online experience that matches the magic of their Christmas wonderland.

    From sparkly animations to whimsical typography, the transformed digital experience truly represents the brand’s fun and adventurous identity.

  • Modern & On-Brand Design

    We created a superior digital experience for online workout brand Evlo Fitness.

    By following modern design trends of retro style and pastel color palettes and adding micro-animations, we crafted a user interface that speaks directly to Evlo’s target audience.

  • Harnessing Trust Through Digital Creativity

    With our fully optimized, creative website redesign, LIG Solutions boosted its authority, trust and credibility within the medical insurance industry.

    Included in our user-centered design (UCD) is a video in the hero section, contrasting colors, and micro-animations.

eCommerce
  • Pawdorable eCommerce Web Design

    Strategically positioning, establishing and growing brand presence in the U.S. market.
  • Premium Luggage e-Shop

    Launching an innovative luggage concept in the U.S. with a redesigned digital presence.
  • Hi-Tech eCommerce Store

    Making superior sound technology accessible through a simplified sales funnel.
  • Reimagined eSports Platform

    Growing fanbase & conversions with a legendary community site design and eCommerce development.
  • Luxury eCommerce

    Reinventing timeless men’s clothing with a classy new website.
  • Electric Vehicle eCommerce Marketplace

    Strategically connecting consumers to a dynamic electric car marketplace.
  • Branded F&B Digital Experience

    Delivering a fun, vibrant digital presence to match an exciting visual identity.
  • Launching A New Product

    Increasing online recognition and visibility through unique website design.
  • Creative B2C e-Store Web Design

    We provided a full set of digital agency solutions, including web design, branding and digital marketing, as dog DNA test kit brand Dognomics launched their services in the U.S.

    Alongside a custom logo design, we drove brand recognition and awareness through an on-brand custom website design, utilizing modern color palette trends and micro-animations.

  • Supporting Expansion By Driving Revenue

    From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.

    Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.

  • Custom Web Design & Brand Positioning

    By creating a distinctive design tailored for a high-end electronics eCommerce store, we helped position Bang & Olufsen as a tech market innovator.

    With a unique design and a streamlined sales funnel, our digital solutions targeted both UX and UI to grow brand visibility and customer engagement.

  • Community Driven eCommerce Development

    Working with G2 eSports’ community-based identity, we developed a custom eCommerce platform to reinforce the organization’s legendary position in the eSports industry.

    Our design and development team introduced a streamlined shopping experience and strategically planned community design to grow conversions and support brand authority.

  • Reinventing A Luxury Retailer’s Classic Style

    We reimagined luxury men’s clothing brand Paul Stuart’s digital experience with a streamlined conversion funnel and custom eCommerce design.

    Our design helped increase on-site engagement and conversions through a mixture of user-friendly features and a reinvention of Paul Stuart’s classic visual identity.

  • An Optimized Design With Strategic Branding

    Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.

    Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.

  • Crafting Excitement Through Colors

    Our design team brought Buddha Brands’ exciting visual identity to the digital stage with a unique and engaging custom website design.

    Discrete micro-animations and textures support a colorful style throughout to highlight the enjoyment of the brand’s sustainable snacks and drinks.

  • UX-Optimized eCommerce Design

    Our web design team supported the launch of Drink New’s latest release NEWater, a fiber-infused, nutrients-focused water product.

    By utilizing white space, animations and high-quality multimedia, customers can discover the product and checkout process with ease and enjoyment.

Our Website Redesign Process

Following our step-by-step process, our team will deliver expert redesign of your website to boost your online brand and increase conversions.

Before & After

Featured Website Redesigns

We transform brands online with our custom redesigns.
Explore our portfolio.

New Church logo
Powr logo
American University in Bulgaria logo
Ventura Foods logo
Verus tech group logo
BEFORE AFTER
New Church website design comparison - before and after redesign
Powr2 website design comparison - before and after redesign
American University in Bulgaria website design comparison - before and after redesign
Ventura Foods - website design comparison - before and after redesign
Verus tech. group website design comparison - before and after redesign

Our Web Design Case Studies

We create custom website redesigns for brands across industries.
See for yourself.

Xerox needed a new strategy and website to capture B2B leads for their new printer technologies.

In 6 months we achieved:

20k

Sales Increase for Xerox Versalink

40k

Conversion Rate for Nurtured Leads

doForms, provider of data collection mobile forms, needed a more user-friendly and SEO optimized website to grow conversions. 

In 2 months, we achieved: 

22%

increase in new traffic

1.5k

new organic keywords

FieldEdge, a leading provider of field management solutions. needed to redesign their website to improve performance and attract more prospects. 

Shortly after launch, we achieved: 

19%

increase in overall traffic

50%

faster loading speed

WHY COMPANIES CHOOSE US

Digital Silk’s Unique Value As A Website Redesign Agency

Project Ownership. Transparency. Results. 

Digital Silk stands as a comprehensive digital agency dedicated to propelling brands to new heights in the online realm. Our team of passionate professionals boasts expertise in web design, propelling your online brand through our custom redesigns.

What truly defines us is our proactive and consultative approach, guiding every project with transparency, consistent communication and a commitment to delivering measurable, long-term success for our clients.

At Digital Silk, our renowned design team infuses life into your website redesign. Through the harmonious blend of creativity and innovation, they craft expert solutions that etch a memorable impression in your visitors’ minds.

Digital Silk extends its web design prowess to businesses of all sizes and industries. We are committed to delivering exceptional solutions that drive your brand’s growth and enhance engagement, irrespective of your business’s scale or sector.

Digital Silk commits to guiding your project from start to finish, extending our care from inception through launch and beyond. Every phase, whether it involves devising tailored strategies, providing expert recommendations, conducting comprehensive research or overseeing quality assurance, is embraced as if it were our very own.

We also prioritize complete transparency and continuous communication, fostering a collaborative partnership to collectively nurture and enhance your brand’s online presence and develop a redesign that fits your needs.

Digital Silk is your dedicated partner in the realm of online brand growth. Our journey begins with meticulous research and data-driven decisions, culminating in well-crafted digital marketing strategies for your custom redesign.

We transform insights into effective tactics that enhance brand visibility, attract the right audience and foster engagement. With Digital Silk’s website redesigns, you gain the confidence to navigate the digital landscape, seize new opportunities and unlock your brand’s full potential.

Speak With Our Web Design Experts

schedule a consultation

Types Of Website Redesign Projects

A website redesign can range from a light refresh to a complete overhaul.

A website refresh is a light makeover that typically includes upgrading design elements to align with brand updates.

Changes may include an updated color palette, typography modifications or small UI tweaks, while the website functionality and core structure typically remain unchanged.

A complete website redesign is a full overhaul, which may even include switching to a new website platform.

In this case, the website’s design and coding are changed to produce a new visual identity, including updated features, functionalities and a new user experience.

Types Of Website Redesign Projects

A website redesign can range from a light refresh to a complete overhaul.

A website refresh is a light makeover that typically includes upgrading design elements to align with brand updates.

Changes may include an updated color palette, typography modifications or small UI tweaks, while the website functionality and core structure typically remain unchanged.

A complete website redesign is a full overhaul, which may even include switching to a new website platform.

In this case, the website’s design and coding are changed to produce a new visual identity, including updated features, functionalities and a new user experience.

Do You Need A Website Redesign?

Many design professionals compare redesigning a website to remodeling a house — every element must be carefully considered to fit harmoniously into the big picture and serve both aesthetic and practical purposes.

To analyze the performance of your current website and decide if you need a light refresh or a complete redesign, consider the following questions:

  1. Does your website reflect your brand’s mission, vision and values?
  2. Is your website in line with your marketing strategy?
  3. Does your website convert?
  4. Do your pages load in three seconds or less?
  5. Do you have a high bounce rate?
  6. Do your visitors think your site is outdated?
  7. Is your website ranking well on search engines?
  8. Is your website mobile-friendly and accessible across all devices?
  9. Are you lagging behind your competitors in terms of digital presence?
  10. Do you have new products or services that you would like to present in a new way?
  11. Does your current website follow the best practices for web design in terms of messaging, typography, visuals and social proof?
  12. Do you plan to rebrand by changing your company’s image, offering new products or services or targeting new markets?
  13. Are you satisfied with your current website platform, features and functionalities?
Request a website audit & project proposal Request An Audit

Our Website Redesign Examples

Website redesign services offer a transformation for your brand, opening doors to new opportunities, more targeted reach, increased brand awareness and a satisfying user journey.

We’ll share five examples of our own website redesigns, explain how we approached each project and aim to wow you with the before and after photos.

1. Archon

The Client: Fitness brand Archon offers high-quality home and commercial fitness equipment.

Our Challenges: The “Before”

When Archon came to us, their website included impactful branding, on-brand colors and two-tier navigation.

Specializing in gym equipment for both home and commercial fitness, the company wanted to present their diverse products in a more engaging way.

Due to the size of the gym equipment and flat photos on the website, it was difficult for consumers to envision Archon’s products, from the page to their home or gym.

Some of Archon’s pages, including the About Us page, were also text-heavy and difficult to read.

Our Solutions And Upgrades: The “After”

We retained Archon’s bold brand identity by translating their existing colors into the new website.

We placed the company’s unique value proposition in the main menu —Fast Delivery, Product Warranty and Personalized Support — highlighted by custom iconography to attract attention and bring immediate value to the visitor.

We also integrated a dynamic and actionable “Shop Now” CTA in a central page position to facilitate conversion from the moment the user lands on the page.

We added videos to the homepage with bold messing, “Watch our equipment in action,” to help visitors gain a better understanding of the products.

We upgraded the product pages by adding functionality that allows visitors to rotate product images, so they can see the product from every angle.

The added videos describe features, safety measures, exercises and more.

For the About Us page, we created more concise paragraphs to tell the brand’s story, along with custom iconography.

The redesign left the website breathable, uncluttered and easy to skim. The added videos and rotate functionality on product pages provide the visitor with valuable information about the equipment, making it much easier to visualize.

The overall result is a website that exudes energy and inspiration, similar to the way Archon’s fitness products add to physical and mental wellbeing.

2. Miami Country Day School

Website: https://www.miamicountryday.org/

The Client: Miami Country Day School is one of the top private schools for grades Pre-K to 12 in Miami, FL. Its mission is to provide a balanced mix of classical education, problem-based learning and an innovative approach.

Our Challenges: The “Before”

Miami Country Day School approached us with a request to transform their website to attract new parents and students who wanted to become a part of their community.

Although it showcased memorable moments of the school’s history, the old website was a bit static.

Information and photos were presented in the form of mosaics, an approach that was outdated and lacked an engaging touch.

Our Solutions And Upgrades: The “After”

With our website redesign services, we kept the brand identity and colors and focused on conveying value, sparking interest and showcasing the community aspect of MCDS.

We added a video to the school’s homepage to show the unique scope of the school’s facilities, including the open sports and recreation areas.

The slogan on the homepage — “Every Student. Every Day. Everywhere.” — shows the school’s unique value proposition. Short and to the point, the messaging focuses on the unique qualities of every student and the school’s approach to help them reveal their potential.

We included diverse and actionable CTAs like “Take Action,” “Dive,” “Explore” and “Join” to raise interest and encourage the visitor to continue their journey from page to page.

To present the wide range of classes offered, we created modules for each, including vivid images and detailed descriptions for parents and students alike.

Towards the bottom of the homepage, we added a testimonial section that features feedback from parents, students and teachers to help provide a glimpse into life at MCDS.

We incorporated a 360 Virtual Tour, a drone video that showcases the campus and a colorful collection of photos showcasing the vibrant daily life at Miami Country Day School.

Our professional redesign of Miami Country Day School’s website brought a fresh and innovative look and feel with strong brand messaging across all pages.

The dynamic media elements pull visitors in and offer a glimpse into the campus, programs and community that MCDS has to offer.

3. DS BLS

Website: https://www.dsbls.com/

The Client: DS BLS is an office technology and IT solutions company providing managed IT services, VoIP systems, copiers and printers to companies in New York and New Jersey.

Our Challenges: The “Before”

DS BLS approached us with a request to revamp their website’s outdated look to incorporate the latest trends in modern web design.

Their website at the time was simple and looked like a common template design. The grey background created a gloomy impression and didn’t encourage the visitor to explore the site further.

The fonts and images were not unique, and many elements were lost among the dark colors and inconsistent typography.

Product pictures were small and blurry, and the same “Learn More” CTA was used repeatedly across the site.

The generic images and inconsistent branding elements left the company lost in a sea of competitors.

The site did include social proof in the form of company awards, but it was listed in an undistinguishable sequence of repeated elements.

There were no award ceremony photos, testimonials, reviews or other engaging aspects.

Our Solutions And Upgrades: The “After”

With our custom website redesign services, we gave the site a fresh look and implemented consistent branding elements to strengthen brand recognition and increase engagement.

We kept the basic color palette but transferred it to a clean and elegant white-background layout that exudes professionalism.

We changed the yellow that was part of the original color palette to more vibrant orange and red colors to grab attention through greater color contrast.

We designed an entirely new format for product presentation, focusing on the advantages in comparison to similar products and listing details about important features.

We strengthened the social proof by introducing a new section on company comparison metrics, to show the quality and value of DS BLS products and services, and build loyalty and trust.

We also featured reviews by DS BLS partners and clients to enhance the company’s brand image and reputation.

The high-quality SEO blog articles we implemented target audiences with industry-specific keywords, help the site rank in search engines and attract traffic and potential leads.

They focus on company and industry insights, provide business recommendations and serve to educate, motivate and inspire.

Overall, we created a more attractive and engaging website design with ample white space, new functionalities, consistent branding elements and a dynamic product presentation.

The redesign presents DS BLS as a knowledgeable and reliable business partner focused on providing innovative office solutions.

4. WinWinit

Website: https://www.winwinit.eu/

The Client: WinWinit is an Italian company that offers software services and solutions.

Our Challenges: The “Before”

With bland colors, inconsistent branding elements and a lack of engaging visuals, WinWinit’s website looked like a common template.

It lacked value for the visitor, was unable to connect with the brand’s target audience and left visitors confused about the purpose of the brand.

The layout was overwhelming to visitors because it displayed a large amount of information in a compressed design, which made the copy intimidating and difficult to digest.

Our Solutions And Upgrades: The “After”

We embarked on a complete website redesign to feature WinWinit as a company at the top of their industry, using consistent branding elements and clear messaging.

Our strong visuals and well-structured paragraphs makes the website more engaging and the content easy to skim.

We used custom iconography as a branding element to convey the company’s solutions, industries and resources.

We also included information on WinWinit’s partners to build social proof and enhance their brand reputation.

Overall, the result is an attractive and functional website with modern, on-brand elements that speak to the company’s target audience. It is simple, engaging and results-driven.

An updated color palette, engaging visuals, user-friendly navigation and simple typography combine to elevate the brand’s image, along with an enhanced browsing experience for effective storytelling.

Inspired by these examples? Get a proposal for your redesign project! Get A Proposal

Schedule A Consultation With Our Website Redesign Experts

At Digital Silk, we’re a full-service web design company. Some of our most sought-after website redesign services include:

  • Website Redesign Strategy
  • UX & UI Design
  • Website Development
  • Rebranding Strategy & Visual Identity Design

We offer a free consultation & custom proposals for custom website design projects. Simply fill out the Request a Quote form, tell us about your goals and our experts will provide you with actionable insights and cost estimates.

Or, call us at (800) 206-9413 to start the conversation.

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Website Redesign Services FAQs

Website redesign services are design solutions that aim to update, modify and improve the experience of an existing website

Agencies will provide redesign services to website owners to tackle current customer pain points and target digital opportunities, ultimately transforming their digital presence.

The cost of website redesign services varies depending on the size and requirements of the project.

A complete set of custom website redesign services, from design and development to website maintenance services, will cost much more than a smaller website refresh, for instance.

First impressions count. In fact, it takes just 7 seconds for a consumer to make up their mind about your product or services.

Do you believe that your website will win them over in these initial phases?

Even the slightest user experience inconvenience, such as a slow loading speed, or user interface issue, such as poor color contrasts or a lack of white space, can cause a user to bounce from your website.

So, unless you’re absolutely sure that your website ticks all of the consumer satisfaction boxes, it’s time to invest in website redesign services.

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Expertise
  • Brand Strategy
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  • Logo & Graphic Design
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