Miami Country Day School Web Redesign Case Study
- A top private school in Miami wanted to grow online visibility and engagement
- We redesigned over 60 pages and worked with over 5,000 images to capture the school’s unique culture and campus
- The result: 32% decrease in bounce rate shortly after launch
THE CHALLENGE
Miami Country Day School (MCDS) needed an engaging and informative website that captured the spirit of the school’s community.
Short Timeframe
The site needed to be ready in just three months, in time for students to go back to school and teachers and parents to find the information they needed to prepare for life back on campus.
Multiple Stakeholders
Their website was a company website with very few critical touchpoints in influencing customer’s decision – but it wasn’t created for this scope, and was ultimately unsuccessful in securing leads. In addition, the leads that Miami Country Day School did capture weren’t sent directly to the sales force.
Different Audiences
We had multiple audiences and we needed to accommodate the customer journey and the messaging for each of them: existing parents and students, faculty members, prospect parents and students, alumni and more.
-
Website Strategy
We worked closely with the client and each head of department to understand the school’s philosophy, and supplemented their insights with thorough competitive research. These insights informed MCDS’ new sitemap, user journeys, look and feel.
-
Custom Website UX & UI
We worked with over 5,000 images to capture the real look and feel of the school. Our copywriter created content to showcase the school’s dedication to each student’s unique mind and made sure we told a story that resonated with both parents and students.
-
Educational Website Development
We developed MCDS’ redesigned website on their platform of choice Blackbaud. Blackbaud is a school management software and CRM designed for K-12 schools.
-
Search Engine Optimization
Every website we plan and create is fully optimized for search engines. From on-site to technical optimization, MCDS’ redesigned website is discoverable on search engines and ready for SEO campaigns.
Explore More Case Studies
Driving 600+ Table Reservations In Two Months
We delivered a comprehensive solution that included website design and targeted pay-per-click (PPC) campaigns on social media and Google.
read the case study
Increasing Total Leads By Over 70%
We created highly custom ads for each of ISP’s schools, targeting local families that convert.
read the case study
Securing 309% More Users Through Brand Strategy
We developed comprehensive branding and communication strategies to establish Analyst1 as an industry thought leader.
read the case study
Generating Leads With A Comparison Website
We built Find The Plan, boosting visibility through SEO practices and driving conversions with targeted, research-backed messaging that resonates with LIG Solutions’ key target audiences.
read the case study
Meeting A Tight Website Launch Timeline
We delivered a high-quality, effective website in a quick turnaround for Repario Data.
read the case study
Attracting 2,000+ Event Attendees With A Website Redesign
We strategically overhauled Retail Summits’ visual identity, website design and overall UX to match the innovation and experience of their eCommerce events on the digital stage.
read the case study
Developing A Secure Intranet
We set up a bespoke intranet, combining website functionality with Microsoft 365 synchronization, robust security features and an intuitive backend for streamlined management.
read the case study
Building Brand Loyalty With A Rewards Program
We built a user-friendly website for HP’s rewards program to boost brand loyalty, receiving members by 40,000 members in 6 months.
read the case study
Get The Latest Web Design
Insights Delivered To Your Inbox
Digitizing Your Business Growth
"*" indicates required fields