BFCU Web Design & Brand Positioning

Increasing User Acquisition By 4161% Through Custom Website & Branding

BFCU, a leading credit union in New York, needed help with brand repositioning and website redesign to offer a more engaging, effective online presence that resonates with a new generation of users
We revamped their website, creating a more engaging experience for their diverse target audience and refining their brand positioning strategy
The result: 4161% surge in new users and a 1303% increase in the number of sessions

The Challenge

BFCU set out to rebrand and redesign their website to improve user experience and attract a younger audience, all while expanding its online presence nationwide.

Addressing A Diverse Audience

BFCU struggled with connecting with a wide-ranging audience, specifically targeting millennial business owners. To overcome this challenge, they needed help with tailoring the customer journeys and messaging to resonate deeply with the unique values of each of the target segments.

Seamless In-Bank to Online Experience Transition

The challenge involved bridging the gap between the traditional in-bank experience and establishing a full-scale digital presence on the website. This required laying the foundations for the innovative concept of a virtual branch, offering a cohesive and engaging experience for customers transitioning to the online platform.

THE SOLUTION

Our award-winning designers and branding specialists worked together to deliver a superior and intuitive website design while improving BFCU’s target positioning.

Some of our deliverables included:

Brand Repositioning

We worked on refining BFCU brand positioning strategy to align their messaging, unique value proposition with the values and expectations of their target audience, ensuring a more approachable and appealing brand image.
Custom Website Design

Digital Silk collaborated with BFCU to revamp their website, introducing innovative features such as a streamlined online banking interface, interactive financial calculators and seamlessly integrated scheduling appointments. This resulted in a finely-tailored digital space that enhances user engagement and ensures a modern, efficient banking experience for their clients.
Personalized Experience

We created different conversion funnels for both personal and business banking services. This allowed different users to easily find information they needed. We supported their user journey with compelling messaging that contributed to higher conversions and more time on site.

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The Results

In a year, we achieved a substantial engagement and conversion increase within the core audience

We improved user acquisition by

4.2 K %

showcasing the strategy’s success in driving meaningful interactions

We increased total visitors by

3.5 K %

effectively expanding BFCU’s reach to a broader audience

We increased total sessions by

1.3 K %

a significant increase implying that more sessions are being conducted

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