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Xceedance Website Redesign Case Study

Delivering 200k New Users In 6 Months

Xceedance uses the latest tech to service insurance clients at record speeds, but their outdated website failed to communicate the brand’s market leader potential.
Digital Silk redesigned the website to match Xceedance’s innovative approach and delivered a top funnel campaign landing page.
The result: Over 70% increase in traffic in three months and 200,000 new users in six months

A trio of Xceedance website screenshots across different devices

The Challenge

Xceedance needed to make their website visitors immediately aware of the value of their modern insurance solutions,
which are automated, electronic and paperwork-free.

Impactful Innovation

Xceedance needed help establishing themselves as a market innovator with fully automated processes that serve insurance clients faster and with zero legwork.

Brand Recognition

As a market leader with 20 years of experience, Xceedance needed to be recognizable, not only among clients, but also among potential new employees.

Lead Generation

Xceedance needed to attract relevant traffic and convert it into customers. They required the creation of high-conversion pages to convert different traffic sources.

Attracting Top Talent

The recruitment team at Xceedance needed support to gather quality job applications on an ongoing basis to grow their high-performing team.

A woman talks to her team in a meeting room

THE SOLUTION

We tackled these issues with conversion-optimized redesigns
supported by strong and consistent branding.

Some of our deliverables included:

Lead Generation Campaign

We designed a high-conversion campaign landing page with complex scroll animations to capture leads via top-of-funnel branding strategies.
Shift From Templates To Modules

We built the whole website using custom modules that Xceedance can mix and match to create new pages as their business grows with new solutions and capabilities.
Salesforce Integration

We connected Xceedance’s website into their Salesforce CRM to get specific assistance to specific clients faster.
Employer Branding

We designed a careers page advocating for Xceedance’s company culture and showcasing the open roles they’re currently hiring for.

Tell Us About Your Project

Before and after screenshots of Xceedance's website

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