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IBM Scalable Microsite Design Case Study

  • IBM wanted to adopt localized marketing strategies by creating 200 new micro websites in Europe
  • We developed guidelines, processes and localized marketing strategies for each site
  • The result: 200+ new websites in 21 countries in 5 months
ibm case study


Global IBM Locations struggled to adopt new industry-specific marketing communications effectively

IBM Angled

Reaching New Markets Online

The company had to refresh the industry-specific marketing communications and launched a new platform for 19 Industries made of over 200 webpages that had to be localized in Europe.

Microsite Adoption

The team then realized that every country encountered similar problems in the adoption process and took very long to solve them or didn’t know where to find the necessary information to update on the pages.


Location-specific marketing initiatives aimed at streamlining the process

The team aimed to streamline the adoption process by allocated dedicated strategists to each location.
Over 12 digital strategists lead the project for each region in Europe–and those team members used their experience to build guides and share know-how to reduce delivery time.

Examples of industries they located in the global locations include:
  • Insurance

  • Retail Consumer Products

  • Telecommunications & Media Entertainment

  • Energy

The Results

After 5 months of our partnership with IBM:

Coordinated stakeholders hit

100 +

with the project led by 12 team members

Microsites launched counted


across 21 countries

Webpages localized were

200 +

in 11 local languages

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