Brand Design Services

Branding is a key component of your marketing strategy.

By using memorable design elements to convey your unique value proposition to a targeted audience, you can increase brand awareness and engagement.

While a logo is included among those elements, it’s just one component of your overall brand’s visual identity.

A holistic approach to brand design encompasses everything from visual elements (like your logo, typography, color palette and more) with effective strategy for measurable results.

Yes, we do provide rebranding and brand redesign services. If you’re ready for a change, our brand design experts can help you implement it.

Whether you know exactly what you want or need the guidance of in-depth customer and competitor research, we’ll partner with you to create design elements that best represent your current brand identity.

We’ll keep you updated with regular email progress reports, but you’ll also get to know the team tackling your project via Zoom video meetings.

For scheduling purposes, you should know that our working hours are 8:00 AM – 5:00 PM EST.

While the best practices for your unique industry or niche might be highly specialized, design principles don’t change from industry to industry.

Each project is approached with best practices for branding design in mind, which we combine with in-depth research into your competitors and related companies.

Then, we determine how much you should fit in or stand out in your competitive landscape and craft your design accordingly. At the end of the day, a strong brand designer can do great work for any industry.

At the end of the project, you will receive a brand book that outlines your: 

1. Brand Statement  
2. Mission Statement  
3. Vision  
4. Core Values 
5. Unique Value Proposition  
6. Brand Personality  
7. Brand Voice 
8. Brand Messaging  

 Your brand book will also have specific guidelines for your visual identity: 

1. Color Palette: 3 to 5 colors to use for branding, marketing and web materials  
2. Fonts: What fonts are allowed, web font, spacing, and alignment  
3. Graphical Elements: What branded graphics are used to supplement the primary logos  
4. Imagery: What type of imagery best represents your brand 
5. Favicon: What small icon to use for the website tab 
6. Collateral Samples: How the brand is used on various collateral 

 We also provide optional services in logo design, consumer research, brand architecture, and more. If you need it, we can provide it. Our experts can guide you in selecting the right package of services for your brand’s unique needs. 

At Digital Silk, our services are provided at a number of world’s major cities.

However, you don’t have to be based in these cities to use our services. We conduct all of our communication and meetings online for your convenience.

Our hours of operation are 9:00 AM – 5:00 PM, Eastern Standard Time.

Want to schedule a call? Get in touch and request a consultation for your next creative design project.