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Modern Web Design Company

Work with a top modern web design company to build a fully optimized site, boost engagement and drive valuable leads.

  • Custom Web Design
  • Development & Integrations
  • Website Marketing
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Modern Web Design Services

We’ll help you build a modern website from the ground up or elevate your existing design to improve user experience and on-site engagement.

Custom Modern Website Design

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We specialize in cutting-edge websites that are scalable, consistent with your brand and optimized for search engines, all while equipping them with the features, functionalities and integrations you need to deliver an exceptional user experience.

Modern Website Redesign

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We analyze your outdated website’s pain points before creating a results-based strategy to building a digital experience that speaks to your target audience.

Modern Website Development

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Take advantage of our full-service approach to modern website design, which incorporates web planning, SEO, custom UX/UI design, web development, web copywriting and quality assurance, to mention a few.

Modern eCommerce Web Development

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Our eCommerce website experts build completely optimized, high-performance e-stores to improve on-site interaction, drive organic traffic and increase revenue.

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Modernize Your Digital Experience With Digital Silk

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Our Clients

Innovative Modern Website Design Company

From startups to large corporations, we partner with companies of all sizes and industries to build engaging modern websites.

babiesrus logo
Babies R Us
rollink logo
Rollink
EV Universe logo
EV Universe
Northwestern_Qatar_Logo_2_
Northwestern University
ibm logo
IBM
buddha brands logo
Buddha Brands
paul stuart logo
Paul Stuart
spar bernstein logo
Spar & Bernstein
Sony logo
Sony
new-dev-rev logo
NewDevRev
Dognomics Logo
Dognomics
Mitsui Plastics logo
Mitsui Plastics
puma logo
Puma Energy
xerox logo
Xerox
enchant logo
Enchant Christmas
grenco logo
Grenco Science
OUR WORK

Our Web Design Portfolio

Check out our diverse portfolio of eCommerce, B2B and B2C website designs.
Featured
  • University Web Design

    Making a great first impression through strategic site planning and design.
  • Electric Vehicle eCommerce Marketplace

    Strategically connecting consumers to a dynamic electric car marketplace.
  • Biotech Brand & Digital Presence Development

    Delivering a data-driven brand architecture strategy to boost SNP’s digital presence.
  • Gamified Digital Platform

    Creating an engaging experience through custom website design.
  • Hi-Tech eCommerce Store

    Making superior sound technology accessible through a simplified sales funnel.
  • Premium Luggage e-Shop

    Launching an innovative luggage concept in the U.S. with a redesigned digital presence.
  • Real Estate Digital Experience

    Building a visible online presence through branding, web design and development.
  • Luxury eCommerce

    Reinventing timeless men’s clothing with a classy new website.
  • Reimagined eSports Platform

    Growing fanbase & conversions with a legendary community site design and eCommerce development.
  • Food & Beverage Web Development

    Driving visibility, trust and new partnerships with a professional B2B website design.
  • Modern Energy Website Redesign

    Overhauling a website with responsive design, customized user flows and comprehensive SEO
  • B2B eCommerce Design & Development

    Managing every aspect of the website design and development process, from planning to launch and beyond
  • Law Firm Digital Presence & Visibility

    Driving traffic from a targeted audience with organic search techniques
  • Immersive Events Website

    Matching a unique brand identity with an equally captivating online experience
  • Responsive Redesign With Superior Navigation

    Our full suite of agency solutions, from digital strategy to messaging, site architecture and responsive development, transformed Northwestern Medill’s online experience. 

    We produced an engaging, easy-to-use experience through micro-animations and a meticulously planned user journey to boost conversions and drive student and staff satisfaction. 

  • An Optimized Design With Strategic Branding

    Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.

    Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.

  • Engaging Biotech Website Redesign

    We delivered a custom website redesign alongside new brand positioning and brand messaging solutions to rebuild SNP Therapeutic’s visibility in the DNA testing market.

    Following in-depth research, our brand and digital strategists crafted a corporate design across redefined site architecture.

  • Stripped Back Tech Design

    Our award-winning designers approached Sony Rewards’ aim to increase on-site engagements by delivering a stripped-back custom web design.

    The intuitive technology website features easy-to-use dropdown navigation menus and crystal-clear CTAs to drive signups.

  • Custom Web Design & Brand Positioning

    By creating a distinctive design tailored for a high-end electronics eCommerce store, we helped position Bang & Olufsen as a tech market innovator.

    With a unique design and a streamlined sales funnel, our digital solutions targeted both UX and UI to grow brand visibility and customer engagement.

  • Supporting Expansion by Driving Revenue

    From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.

    Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.

  • An Upscale Real Estate Experience

    Our web design and development specialists worked to provide NYC-based real estate firm NewDevRev with an upscale web design on a custom-developed platform.

    Through a creative, responsive design that includes a tailor-made search and filter element, visitors can easily access NewDevRev’s upscale website.

  • Reinventing A Luxury Retailer’s Classic Style

    We reimagined luxury men’s clothing brand Paul Stuart’s digital experience with a streamlined conversion funnel and custom eCommerce design.

    Our design helped increase on-site engagement and conversions through a mixture of user-friendly features and a reinvention of Paul Stuart’s classic visual identity.

  • Community Driven eCommerce Development

    Working with G2 eSports’ community-based identity, we developed a custom eCommerce platform to reinforce the organization’s legendary position in the eSports industry.

    Our design and development team introduced a streamlined shopping experience and strategically planned community design to grow conversions and support brand authority.

  • Website Redesign With Custom Features

    We redesigned Ventura Foods’ corporate website to create a fully optimized digital experience.

    Included in the user-centric design is a video in the hero section, engaging micro-animations, a custom cursor and chatbot functionality.

  • Boosting Visibility & Engagement

    We delivered a modern website redesign for global energy company Puma Energy. Our team created a responsive web design with UX-optimized features, including strategically chosen typography, vibrant colors throughout and high-quality custom graphics, in turn increasing engagement by 63% in three weeks.

    We also provided extensive keyword research and search engine optimization, helping to grow website visitors by 27% in the same period.

  • End-To-End Digital Solutions

    We were tasked with launching a new website for National Lighting’s high-quality B2B power charging accessories and lighting solutions company, MOD.

    Our team delivered end-to-end digital services to elevate MOD’s UX and boost orders. Our partnership spanned website strategy, architecture and messaging, responsive design and development, custom eCommerce integrations and marketing.

  • SEO-Optimized Digital Strategy

    Our team worked with legal services provider Spar & Bernstein to extend the group’s online presence. To achieve this, we delivered a set of custom digital strategy, conversion-optimized messaging, responsive design and SEO solutions.

    We improved LawSB’s keyword optimization, content and technical SEO strategy, extending the website’s organic traffic 14x in six months.

  • “Wow” Factor Web Design

    We delivered a creative, interactive website for one-of-a-kind restaurants and events brand Barton G. Using custom images and motion graphics, our designers and developers crafted an engaging UX that perfectly captures the Barton G brand.

    Despite aiming to entertain visitors on every step with a “wow” factor UI, Barton G’s website also follows core UX principles and contains simple, yet striking, messaging that converts.

B2B
  • Food & Beverage Web Development

    Driving visibility, trust and new partnerships with a professional B2B website design.
  • Powering Online Growth

    A custom, fully optimized corporate website ready to attract new business.
  • Brand Messaging That Stands Out

    Leveraging 40 years of legacy to rebrand as a market leader.
  • B2B eCommerce Design & Development

    Managing every aspect of the website design and development process, from planning to launch and beyond
  • Automated AI Modeling Platform Website

    Wodwo shows the data-driven way to high-value prospects with a new brand strategy & website design.
  • Biotech Brand & Digital Presence Development

    Delivering a data-driven brand architecture strategy to boost SNP’s digital presence.
  • A Sophisticated Look & Feel

    A website that provides a luxury experience to high-end clients.
  • An Exciting Digital Experience

    An engaging user experience that captivates website visitors.
  • Website Redesign With Custom Features

    We redesigned Ventura Foods’ corporate website to create a fully optimized digital experience.

    Included in the user-centric design is a video in the hero section, engaging micro-animations, a custom cursor and chatbot functionality.

  • Optimized Industrial Energy Design

    Partnering with industrial energy storage provider POWR2, our team created an optimized design to generate and convert leads.

    POWR2’s reimagined website design includes custom graphics, an engaging counter element and bold social proof to entertain and maintain users.

  • Enhanced Conversion Funnel For B2B Visitors

    We helped FieldEdge, a B2B software provider, increase conversions and brand authority through targeted messaging and strategic user journeys.

    Adding to meticulously planned messaging solutions, our dynamic animations and interactive dashboard produced an engaging user experience for its B2B clients.

  • End-To-End Digital Solutions

    We were tasked with launching a new website for National Lighting’s high-quality B2B power charging accessories and lighting solutions company, MOD.

    Our team delivered end-to-end digital services to elevate MOD’s UX and boost orders. Our partnership spanned website strategy, architecture and messaging, responsive design and development, custom eCommerce integrations and marketing.

  • Custom Web Design For High-Value Clients

    Our branding and web design experts worked together to deliver a digital and brand strategy for automated AI modeling providers Wodwo.

    With interactive elements, data-driven dashboards and chatbot functionality, Wodwo’s website speaks directly to their high-value prospects.

  • Engaging Biotech Website Redesign

    We delivered a custom website redesign alongside new brand positioning and brand messaging solutions to rebuild SNP Therapeutic’s visibility in the DNA testing market.

    Following in-depth research, our brand and digital strategists crafted a corporate design across redefined site architecture.

  • An Elevated Digital Experience

    Our design team worked with boutique aviation company NexGen to provide a luxury website redesign that exudes elegance.

    NexGen’s revitalized website features tailor-made elements, such as a video in the hero section and a unique airplane graphic design in the CTAs.

  • Rebranding With An Updated Digital Experience

    Our solution for Meltano, a data ops platform, included strategic conversion funnel optimization with a simplified user journey.

    An engaging website design with dark mode capability, Meltano’s B2B clients receive a high-quality, user-centric UX and UI through their new website design.

B2C
  • University Web Design

    Making a great first impression through strategic site planning and design.
  • Pawdorable eCommerce Web Design

    Strategically positioning, establishing and growing brand presence in the U.S. market.
  • Premium Luggage e-Shop

    Launching an innovative luggage concept in the U.S. with a redesigned digital presence.
  • Elevated University Web Design

    A strategically reimagined education website to drive online applications.
  • Electric Vehicle eCommerce Marketplace

    Strategically connecting consumers to a dynamic electric car marketplace.
  • A Magical Online Experience

    An enchanting website design to spread the Christmas spirit year-round.
  • Elevated Fitness Design

    Building a unique online presence that perfectly aligns with the brand identity.
  • A Vibrant New Look & Feel

    Transforming the digital design of a medical insurance provider.
  • Responsive Redesign With Superior Navigation

    Our full suite of agency solutions, from digital strategy to messaging, site architecture and responsive development, transformed Northwestern Medill’s online experience.

    We produced an engaging, easy-to-use experience through micro-animations and a meticulously planned user journey to boost conversions and drive student and staff satisfaction.

  • Creative B2C e-Store Web Design

    We provided a full set of digital agency solutions, including web design, branding and digital marketing, as dog DNA test kit brand Dognomics launched their services in the U.S.

    Alongside a custom logo design, we drove brand recognition and awareness through an on-brand custom website design, utilizing modern color palette trends and micro-animations.

  • Supporting Expansion by Driving Revenue

    From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.

    Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.

  • Reimagining UX & Boosting Applications

    Our award-winning designers created a modern, fully optimized custom website for the American University in Bulgaria (AUBG).

    The result? An intuitive user experience and an increased number of university applications.

  • An Optimized Design With Strategic Branding

    Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.

    Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.

  • Custom Events Design

    Our website design team partnered with Enchant Christmas to craft an online experience that matches the magic of their Christmas wonderland.

    From sparkly animations to whimsical typography, the transformed digital experience truly represents the brand’s fun and adventurous identity.

  • Modern & On-Brand Design

    We created a superior digital experience for online workout brand Evlo Fitness.

    By following modern design trends of retro style and pastel color palettes and adding micro-animations, we crafted a user interface that speaks directly to Evlo’s target audience.

  • Harnessing Trust Through Digital Creativity

    With our fully optimized, creative website redesign, LIG Solutions boosted its authority, trust and credibility within the medical insurance industry.

    Included in our user-centered design (UCD) is a video in the hero section, contrasting colors, and micro-animations.

eCommerce
  • Pawdorable eCommerce Web Design

    Strategically positioning, establishing and growing brand presence in the U.S. market.
  • Premium Luggage e-Shop

    Launching an innovative luggage concept in the U.S. with a redesigned digital presence.
  • Hi-Tech eCommerce Store

    Making superior sound technology accessible through a simplified sales funnel.
  • Reimagined eSports Platform

    Growing fanbase & conversions with a legendary community site design and eCommerce development.
  • Luxury eCommerce

    Reinventing timeless men’s clothing with a classy new website.
  • Electric Vehicle eCommerce Marketplace

    Strategically connecting consumers to a dynamic electric car marketplace.
  • Branded F&B Digital Experience

    Delivering a fun, vibrant digital presence to match an exciting visual identity.
  • Launching A New Product

    Increasing online recognition and visibility through unique website design.
  • Creative B2C e-Store Web Design

    We provided a full set of digital agency solutions, including web design, branding and digital marketing, as dog DNA test kit brand Dognomics launched their services in the U.S.

    Alongside a custom logo design, we drove brand recognition and awareness through an on-brand custom website design, utilizing modern color palette trends and micro-animations.

  • Supporting Expansion By Driving Revenue

    From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.

    Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.

  • Custom Web Design & Brand Positioning

    By creating a distinctive design tailored for a high-end electronics eCommerce store, we helped position Bang & Olufsen as a tech market innovator.

    With a unique design and a streamlined sales funnel, our digital solutions targeted both UX and UI to grow brand visibility and customer engagement.

  • Community Driven eCommerce Development

    Working with G2 eSports’ community-based identity, we developed a custom eCommerce platform to reinforce the organization’s legendary position in the eSports industry.

    Our design and development team introduced a streamlined shopping experience and strategically planned community design to grow conversions and support brand authority.

  • Reinventing A Luxury Retailer’s Classic Style

    We reimagined luxury men’s clothing brand Paul Stuart’s digital experience with a streamlined conversion funnel and custom eCommerce design.

    Our design helped increase on-site engagement and conversions through a mixture of user-friendly features and a reinvention of Paul Stuart’s classic visual identity.

  • An Optimized Design With Strategic Branding

    Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.

    Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.

  • Crafting Excitement Through Colors

    Our design team brought Buddha Brands’ exciting visual identity to the digital stage with a unique and engaging custom website design.

    Discrete micro-animations and textures support a colorful style throughout to highlight the enjoyment of the brand’s sustainable snacks and drinks.

  • UX-Optimized eCommerce Design

    Our web design team supported the launch of Drink New’s latest release NEWater, a fiber-infused, nutrients-focused water product.

    By utilizing white space, animations and high-quality multimedia, customers can discover the product and checkout process with ease and enjoyment.

Our Modern Website Design Process

We create superior user experiences for brands of all sizes. Take a look at how we build our modern digital solutions.

Before & After

Featured Website Redesigns

We take existing websites to the next level. See our website redesign portfolio.

New Church logo
Powr logo
American University in Bulgaria logo
Ventura Foods logo
Verus tech group logo
BEFORE AFTER
Screenshots showing NewChurch LIVE's website before and after our redesign
Screenshots showing POWR2's website before and after our redesign
Screenshots showing AUBG's website before and after our redesign
Screenshots showing Ventura Foods' website before and after our redesign
Screenshots showing Verus' website before and after our redesign

Modern Web Design Case Studies

Our projects are goal-oriented from start to finish.
We provide measurable results.

Xerox needed a new strategy and website to capture B2B leads for their new printer technologies.

In 6 months we achieved:

20k

Sales Increase for Xerox Versalink

40k

Conversion Rate for Nurtured Leads

Miami Country Day School (MCDS), a top private school in Miami, wanted to grow online visibility and on-site engagement with a redesigned website. 

Shortly after launch, we achieved: 

32%

decrease in bounce rates

15%

increase in organic traffic

doForms, provider of data collection mobile forms, needed a more user-friendly and SEO optimized website to grow conversions. 

In 2 months, we achieved: 

22%

increase in new traffic

1.5k

new organic keywords

FieldEdge, a leading provider of field management solutions. needed to redesign their website to improve performance and attract more prospects. 

Shortly after launch, we achieved: 

19%

increase in overall traffic

50%

faster loading speed

WHY COMPANIES CHOOSE US

Digital Silk’s Unique Value As A Modern Web Design Agency

Project Ownership. Transparency. Results. 

As a full-service web design agency, our expertise spans all things digital. From website design and development to branding, digital marketing and consulting, we are specialists in growing your brand under one roof.

Our team utilizes decades of experience in providing web design solutions from businesses of all shapes and sizes. Pair this with a drive for innovation and creativity and you get a team who are specialists in creating modern websites that stand out.

Our award-winning web design team have gained recognition for their ability to consistently deliver top-of-class results.

With a mix of creative thinking, passion for their craft and a dedication to professionalism, our designers bring projects to life while achieving measurable results.

It’s no wonder they have acted as trusted partners in the success stories of numerous famous brands, delivering experiences that leave a lasting impact.

From kick-off to launch and beyond, we take ownership of your project. Our senior-level digital strategists direct the process, while our design team utilize their experience to build websites that hit your targets.

But this approach doesn’t cut you out of the process. We also act with total transparency, offering constant opportunities for feedback and brainstorming to ensure your final outcome best represents your brand and its goals.

In acting with your targets in view during every decision, we strive to deliver measurable results that grow your brand online.

From initial research to ongoing insights, we analyze your business and its competitive landscape to position your project for growth.

With Digital Silk as your partner, you can confidently navigate the digital landscape, unlock new opportunities and unleash the full potential of your brand.

Meet Our Modern Web Design Experts

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Explore

What’s Considered A Modern Website Design Today?

Research has shown that 75% of users judge a brand’s credibility based on their web design.

Translation: If it’s not modern, consumers aren’t interested.

So what exactly is characterized as modern in today’s web design?

Here are some of the crucial elements of modern web design:

What’s Considered A Modern Website Design Today?

Research has shown that 75% of users judge a brand’s credibility based on their web design. Translation: If it’s not modern, consumers aren’t interested.

So what exactly is characterized as modern in today’s web design?

Here are some of the crucial elements of modern web design:

1. Fast Loading Speed

Nothing says “old” and “outdated” in the web design world as much as slow loading speed. In fact, 41% of users will stop viewing a website if it takes too long to load.

Page load speed is something you mustn’t compromise regardless of your industry. It’s equally important for a construction company website to load fast as it is for eCommerce, for example, because it leads to reduced bounce rates and increased average time spent on a web page.

2. Mobile-First Design

In mobile-first design, you first design the website for smartphones, then move to desktop and laptop versions. This ensures an excellent user experience across all devices.

While a responsive website also fits all devices, mobile-first design is better for several reasons. Responsive web design prioritizes bigger screens and typically has more functionalities and elements compared to mobile-first design.

Mobile-first design prioritizes the key aspects of a website and it’s based on how we use our fingers to navigate a website. Since our fingers are not as precise as a mouse cursor, mobile-first websites have fewer elements to enable easy reach and better user experience.

Designing for smaller screens first makes it easier to design for larger screens later on. Also, given that almost 85% of Americans use their phones to access the internet, it makes more sense to cater to this majority first and foremost.

If your audience uses mobile devices to engage with your brand, you should consider mobile-first design.

3. Shifting Away From Minimalism

Is minimalism over? Not quite.

With values that coincide with modern website design best practices, such as the utilization of negative space, we would argue that minimalism will never truly fall out of favor.

However, we have seen recent shifts in the way minimalism is used in modern websites, with changes to colors, whitespace and typography.

Interested in learning more about minimalism in 2023? Explore minimalism website examples in depth.

4. Oversized Fonts

Oversized typography and large text elements with an effective color scheme can help you highlight your key brand message.

Many of today’s modern websites don’t even feature images on their home page — just oversized text elements combined with other interactive elements such as animations.

5. Interactive Elements

Interactive elements can help grab and keep visitors’ attention and turn them from passive into active visitors.

Instead of just taking in the information, they can actually engage with your website through CTAs that change color when you hover over them, a globe that spins as you scroll past, forms, and really any element that they can interact with.

10 Modern Website Examples To Get Inspired By

We’ve discussed the key characteristics of modern web design. Now, let’s see what it actually looks like in practice.

We’ve compiled a list of 10 modern website examples spanning various industries for inspiration, and included our Digital Silk web designers’ notes on each.

Business type: Consumer products

Website: rollink.com

Design by: Digital Silk

Rollink is revolutionizing the world of suitcases. Our own Digital Silk team designed a sleek, modern website to perfectly match their brand persona.

[Source: Rollink]

Rollink’s unique value proposition greets the website visitor as soon as they land on the page: “Collapsible luggage made for every traveler.” With direct, benefits-driven copy throughout, Rollink wastes no time with fluffy messaging.

The brand uses oversized fonts to highlight its key benefits, accompanied by somewhat retro and trendy visual elements. Rollink tells its story through bold, colorful images and minimal copy.

2. FieldEdge

Business type: Software service

Website: fieldedge.com

Design by: Digital Silk

FieldEdge was another Digital Silk project, where our team applied modern web design best practices to create an engaging website.

[Source: FieldEdge]

Our web designers used interactive elements to create a unique and engaging user journey. When the user lands on the homepage, animations begin immediately as elements pop from left and right to assemble the hero section.

The CTAs become slightly darker as you hover over them, as an added effect to help them stand out.

From clean, organized copy to dynamic elements, FieldEdge uses modern web design best practices to create a site that engages and converts.

3. KnoppBio

Business type: Pharmaceuticals

Website: knoppbio.com

Design by: Digital Silk

Our creative web designers opted for a modern approach when creating Knopp Biosciences’ website.

[Source: KnoppBio]

KnoppBio’s website is far from minimalist even though there is minimal copy on the homepage. With interactive, clickable headers and an animated background, Knopp creates an immersive user experience.

Knopps sticks to the golden rule of short, skimmable copy and manages to present its benefits in an easy-to-consume way. It uses animation and sticky navigation to create an engaging user journey.

All in all, Knopp ticks all the boxes regarding web design best practices.

4. Buddha Brands

Business type: Food & drinks retail

Website: https://buddhabrands.ca/

Design by: Digital Silk

Our new website design for Buddha Brands follows a wider brand refresh and mixes trendy website design features with an updated brand style guide.

[Source: Buddha Brands]

Buddha Brands’ revamped digital experience utilizes a number of current trends in website design, including the stylish pastel color scheme that runs throughout.

Meanwhile, dynamic patterns are placed behind and around the flat design and video features to give the site an exciting feel that doesn’t overwhelm the visitor.

Try not to explore Buddha Brands’ products at greater depth through its enticing messaging and visual elements—we dare you!

5. Plenty

Business type: Agriculture

Website: https://www.plenty.ag/

Design by: Digital Silk

Plenty is revolutionizing the world of agriculture with progressive indoor farming innovation, but the website design created by us at Digital Silk makes use of modern desires for 90’s nostalgia.

[Source: Plenty]

Plenty’s website contains bright yellow and red color schemes matched with fun, bold typography to catch onto the modern trend of Y2K culture.

Meanwhile, the site’s captivating hero section video gives the sensation of vertical tilting from traditional farmland to their upended alternative.

This mixture of visuals and messaging displays Plenty’s unique value proposition in a modern, yet playful website design.

6. McKinsey

Business type: Consulting firm

Website: mckinsey.com

McKinsey is a well-established consulting company with over 90 years in management consulting.

[Source: McKinsey]

McKinsey uses oversized typography and large, impactful imagery to capture users’ attention. The brand uses interactive elements to engage users including typography that changes colors and images that rotate as you scroll down the page.

With fast loading speed, interactive elements and large, effective typography, McKinsey created a modern website that engages visitors.

7. Samsung

Business type: Consumer products

Website: samsung.com

As a leader in the electronics business, Samsung adheres to the modern web design trends.

[Source: Samsung]

Don’t let this simple hero section fool you — Samsung is embracing the shift away from minimalism. In fact, the website is anything but minimalistic.

The brand features rotating headers highlighting different products and current deals so the user can find what they’re looking for without even scrolling down.

The typography is big and bold, in line with the oversized trend, and vibrant imagery covers the homepage.

Samsung uses rich visual elements to help users experience their products in a digital environment as a modern website should. The website’s page load speed is also quite good (loads in about one second).

8. Dropps

Business type: Consumer products

Website: dropps.com

Modern web design makes even cleaning products fun and engaging, as evident in Dropp’s example.

[Source: Dropps]

Dropp’s mobile website loads in less than a second, which is impressive in its own right and crucial for a modern website.

The color palette has a hint of both retro design and gradient elements. Gradient is a web design trend dominating in 2023 which embraces the blending of vibrant colors. Along with neatly-packed, concise copy and oversized typography, Dropps honors many of the modern web design elements.

9. Zendesk

Business type: Software service

Website: zendesk.com

Zendesk provides customer service software to businesses to help them improve the customer experience.

[Source: Zendesk]

Zendesk applies modern web design practices, visible in its kinetic typography as well as interactive elements in the hero section. The text in the header changes to highlight the brand’s key benefits, such as “Champions of no-hassle returns” and so on.

CTAs change to white as you hover over, and the retro vibe makes a return with bold, colorful images further down the page.

Zendesk adheres to the modern best practices by implementing animation, and clean, bite-sized copy to create a website that engages.

10. Monday

Business type: Software service

Website: monday.com

Monday is a work-management tool with products designed for sales, marketing and project management.

[Source: Monday]

Monday takes page load speed seriously as it loads in less than a second on a mobile device. When it comes to modern web design trends, we can see an array of them here from rich colors and a shift from minimalism to oversized typography in the hero section.

Interactive elements are subtle seen in the CTAs that become slightly darker when you hover over them, while animation helps paint a picture for the visitor.

From rich visuals and animation to short and sweet copy, Monday makes our list of modern websites.

Inspired by these websites? Let’s talk about yours! Set Up A Free Consultation

Ford vs. Tesla Web Design: Which Brand Does A Better Job With Modern Design?

Let’s move to a modern website comparison of two globally-recognized brands: Tesla and Ford.

Founded in 1903, Ford has over a century of history, rich in innovation.

Tesla on the other hand, founded in 2003, is still considered a newbie in the industry. Nevertheless, in just under 20 years they have managed to grow their brand, visibility and product line — a whopping 100 years less than Ford.

But is Ford’s longevity enough to connect with today’s digitally native consumers? After all, around 55% of global internet users are between 18 and 35 years old, and let’s face it — they’re the ones who are calling the shots when it comes to consumer trends.

While the idea here isn’t to pit the products of two iconic brands against each other, Ford and Tesla have web designs that are polar opposites and we can’t pass up the opportunity to talk about their hits and misses.

Here, Digital Silk CEO shares his thoughts on which car brand does a better job keeping up with modern web design trends to appeal to today’s audiences, in terms of UX, UI, messaging, SEO and creating an unmatched user journey.

It’s showtime!

Ford: A Heritage-First Brand

Let’s start with the homepage, below. Right off the bat, you see a simple image with messaging and a call to action to “View Offers.”

[Source: Ford]

Our CEO’s main note here is the lack of responsiveness. The image doesn’t take over the entire screen on different devices and stops awkwardly on each side.

As noted above, responsiveness is one of the key factors in modern web design.

Moving down the page, you find a video.

Where are the headers? Where are the CTAs? There’s nothing here that makes the user want to click on the video. They have no idea what they’ll get, so why bother?

Under the video, you have paragraph of text.

While the header is readable enough, the chunky paragraph is hardly inviting to the user, and we certainly wouldn’t refer to this font as bold — a trend in modern web design.

The CTA “Join the Electric Revolution” is vague to its core. What does that mean? And again, what incentive is there for the user to click, when they have no idea what they’re going to get?

As you move down the homepage, you find a collage of banners that seem random at best.

The main issue?

Where’s the conversion funnel? Where’s the storytelling?

From top to bottom, a homepage should take you on a journey. It should funnel your user to key conversion points and storytelling should flow naturally with each scroll.

Storytelling is key in modern web design, because it can help you craft a relatable and intimate user experience to connect with your audience — and that’s exactly what the bulk of today’s consumers, millennials and Gen Z’s are looking for in a brand.

While Ford does a better job with their easy-to-navigate dropdown menu, the product pages are again not fully responsive, and they contain chunky paragraphs that are almost certain to increase bounce rate.

Our CEO’s verdict: Overall, Ford’s website isn’t up-to-date with the modern design trends that can make or break your brand in today’s environment. While the brand’s rich history is undebatable, the bulk of today’s consumers are looking for more from the brand’s they purchase from.

Ford’s homepage has no conversion funnel, isn’t optimized for SEO and ultimately, doesn’t offer users a one-of-a-kind user journey.

Tesla: A Digitally-Native Brand

When you land on Tesla’s homepage, the clean and dynamic yet minimalistic image spreads from one side of the screen to the next, showcasing a fully responsive design.

[Source: Tesla]

As you scroll, the images remain sharp, clean and to-the-point. The main CTAs, “Custom Order” and “Existing Inventory” follow you as you move down the page — an exemplary usage of modern web design trends.

Clicking on a specific car model in the neatly-arranged, simple navigation menu leads you to yet another sleek and modern design that utilizes white space and minimalism.

Tesla’s site takes the user on a journey. From displaying the make and model of the car, to sharing safety information and important specs, the brand is telling a story with each scroll, while educating the user about the product.

While they do include a slightly chunky paragraph to describe safety specs, it works here much better than on Ford’s website — and we’ll tell you why.

Because the use of several modern web design trends, including white space, minimalism, dynamic imagery and on-brand, easy-to-read typography, prevents this paragraph from coming off as overwhelming to the user.

Our CEO’s verdict: Tesla’s website provides an inviting and dynamic experience for the user. The brand follows modern web design trends almost to a T.

The site is responsive, includes sticky calls-to-action, utilizes minimalism techniques and directly appeals to today’s digitally native consumers — aspects that Ford’s web design is lacking.

Understanding the value of the user’s experience is key to reaching the next generation. While Ford continues to bank on their legacy, Tesla puts in the work and brings in around 16.7 million organic visitors every month.

While our CEO notes that both websites aren’t optimized for SEO — a missed opportunity — Tesla takes the cake for this round.

Looking for a modern web design agency? Request A Quote

As user needs and behaviours change, web design trends must evolve to keep up with the changes and ensure user engagement at all stages.

We are seeing important shifts in both UI and UX trends that you should keep an eye on to maintain your website up to date.

Below are some of the modern website design trends to know in 2023.

1. Ultra Minimalism

Minimalism has been at the forefront of modern design trends for several years.

How is this changing in 2023?

By taking things a step further.

Stripping back a website to its bare bones can create a dynamic, sleek design that showcases only the information desired by a select target audience.

The result? Faster loading speeds, higher customer satisfaction and increased conversions.

Ferrumpipe’s use of whitespace and negative space keeps user focus on its fences.
[Source: Ferrumpipe]

2. Gradients

Gradients is a trend that has been seen before but is now being used in unique ways to add depth to minimalist designs.

While previously fitting to monochrome color palettes, designers are now utilizing eye-catching color gradients to provide a dash of excitement alongside bold typography and CTAs.

Gucci’s foundation product site utilizes changing gradients in the hero section.
[Source: Gucci Foundation]

3. Geometric Elements

Animated illustrations are a popular way to add texture, movement and engagement to a modern website.

In 2023, many web designers are using geometric elements to pop from an otherwise flat page without taking attention away from desired consumer conversion hotspots.

Our design for SNP Therapeutics includes floating geometric elements to bring life to the page.
[Source: SNP Therapeutics]

4. Accessibility

Accessibility in 2023 is more than just alt text for images.

As Google’s measurements for inclusivity continue to progress, modern websites need to keep track.

For example, if Google’s crawlers have difficulty scanning your site’s heading structures, navigation mechanisms and labels, they believe users face the same issue—and for good reason.

From landing page color contrasts to multi-language e-stores, modern websites are required to provide value for all users—and many (like Samsung) are going above and beyond!

5. Y2K

Our top trends for 2022 included retro 90’s nostalgia, and it shows no signs of slowing down this year. Retro might sound like the opposite to modern but this trend is on the rise.

Characterized by loud color palettes, basic web fonts and harsh lines. At the same time, we’re seeing the rise of neo-brutalism, also inspired by the 90’s revival but a bit more conservative when it comes to colors.

Here is an example of retro design and bold, colorful aesthetic:

Despite being used last year, Vintageria’s retro website remains at the forefront of modern design.
[Source: Vintageria]

What Are The Benefits Of Hiring An Experienced Web Design Company?

An experienced agency will go beyond simply following current trends in website design. They also implement industry expertise, tested methodologies and highly skilled specialists to create a range of benefits for your business.

  • High-Quality Results: Professional web designers create modern sites of the highest quality with attention to detail for a professional look and feel.
  • Brand Identity: Skilled designers will customize your website design to match your unique brand messaging and values.
  • User Experience (UX): Experienced designers understand how users interact with a website, creating an easy-to-navigate site that meets all UX requirements.
  • User Interface (UI): From illustrations and animations to typography, an experienced web design team will create an eye-catching visual experience that converts.
  • Functionality: An experienced web design agency will add bespoke features to your design that directly impact your target audience’s experience and satisfaction.
  • Technical Expertise: Professionals have the technical knowledge needed when designing complex websites, minimizing chances of errors or other unforeseen problems.
  • Site Maintenance: Experienced web designers provide regular maintenance services, keeping your design modern and fresh while fixing bugs around the clock.

Why Digital Silk Is The Only Modern Web Design Agency You Need

At Digital Silk, we specialize in creating modern websites design to convert. Whatever your business’ industry, size or background, our team members, processes and expertise combine to craft and deliver a unique digital strategy for your brand.

When working with us, you’ll gain access to five of our key value differentiators:

  • We operate a team of award-winning designers
  • We always take project ownership
  • We act transparently from start to finish
  • We utilize tried and tested methodologies
  • We rely on research-driven, goal-oriented decisions

Contact us at (800) 206-9413 to discuss your modern design project or fill out our Request a Quote form to receive a custom proposal and expert recommendations.

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Modern Web Design Company FAQs

A modern website design is a website that has been created and structured to align with the latest design trends, user expectations and technological advancements.

Modern website design prioritizes several key elements to deliver an optimal user experience and achieve specific goals. These characteristics center around functionality, design and usability.

A good modern website design will consider the following characteristics:

  • Functionality: Accessibility, security, search engine optimization (SEO), data privacy
  • Design: Consistent branding, minimalist and clean layouts, high-quality images and videos, typography, scrolling and navigation, micro interactions
  • Usability: Mobile responsiveness, fast loading times, user-centric design, social media integration, chatbot integration

A modern website should have a clean design, using white space, typography, consistency and high-quality media to achieve the contemporary look.

It will also include light motion graphics and interactive elements to improve engagement, as well as social media or chat buttons to boost user experience and site performance.

To make your website more modern and visually appealing, consider implementing clean, minimalistic and responsive design with high-quality visuals and consistent branding.

Consider following the steps below:

  • To create a modern UI: use a cohesive color scheme and easy-to-read fonts.
  • To create an intuitive navigation: use animations and micro interactions paired with personalized CTAs.
  • To create a user-centric experience: add social proof elements like testimonials, reviews or client logos.

Finally, it’s important to test and iterate by gathering feedback from users, performing A/B testing and making improvements based on data-driven insights.

Yes. Modern websites that adhere to current SEO best practices are more likely to rank higher in search engine results, leading to increased organic traffic.

Furthermore, modern websites are designed with user experience (UX) in mind, aiming to provide visitors with a seamless and enjoyable browsing experience.

Positive user experiences can lead to several benefits, such as increased engagement, lower bounce rates and better brand perception.

Modern websites that prioritize both SEO and user experience will perform better in search engine rankings, attract more organic traffic and achieve higher levels of user engagement and satisfaction.

Hiring an experienced web design company will enable you to get a customized, innovative design solution that meets your specific needs.

Seasoned web designers will also ensure your website is responsive, optimized for SEO and completed within a fast turnaround time, as having a team of professionals working on your website can speed up the development process.

You can also hire the agency for post-launch technical support and maintenance. This type of reliability and accountability is proven to be more cost-effective in the long run, and it will also enable you to focus on your core business.

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