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Manufacturing Website Design Company

Work with a top-level manufacturing website design company to create a custom and strategic digital experience that drives measurable results.

  • Rank In Search Engines
  • Bring In New Clients
  • Build Trust & Credibility
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Manufacturing Web Design Services

From planning to development and beyond, see how our experts can support your custom web design project.
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Custom Manufacturing Website Design

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We specialize in custom and strategically planned web design. Our experts will conduct in-depth research into your industry, competitors and target audience and use the insights we gather to create a fully custom digital solution for your manufacturing brand.

Custom Manufacturing Website Redesign

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Digital Silk is your trusted manufacturing website redesign company.

Manufacturing Website Development

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Our team at Digital Silk includes top-notch frontend and backend developers. We’ll help you identify the platform that’s right for your business and build your custom solution end-to-end.

Manufacturing Website Content Creation

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Our expert team of copywriters will create content for your website.

Local SEO

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If your website isn’t properly optimized for search engines, there’s no doubt you’re missing out on valuable leads. All of our websites are fully search-engine-optimized, to help you rank on the first page of Google search.

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Manufacturing web design company custom websites
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Our Clients

Trusted Manufacturing Web Design Company

From manufacturing to construction, real estate, healthcare and beyond, we work with clients of all sizes, across industries.

babiesrus logo
Babies R Us
rollink logo
Rollink
EV Universe logo
EV Universe
Northwestern_Qatar_Logo_2_
Northwestern University
ibm logo
IBM
buddha brands logo
Buddha Brands
paul stuart logo
Paul Stuart
spar bernstein logo
Spar & Bernstein
Sony logo
Sony
new-dev-rev logo
NewDevRev
Dognomics Logo
Dognomics
Mitsui Plastics logo
Mitsui Plastics
puma logo
Puma Energy
xerox logo
Xerox
enchant logo
Enchant Christmas
grenco logo
Grenco Science
OUR WORK

Our Website Design Portfolio

We create custom manufacturing websites for brands of all sizes across the U.S.
Featured
  • University Web Design

    Making a great first impression through strategic site planning and design.
  • Electric Vehicle eCommerce Marketplace

    Strategically connecting consumers to a dynamic electric car marketplace.
  • Biotech Brand & Digital Presence Development

    Delivering a data-driven brand architecture strategy to boost SNP’s digital presence.
  • Gamified Digital Platform

    Creating an engaging experience through custom website design.
  • Hi-Tech eCommerce Store

    Making superior sound technology accessible through a simplified sales funnel.
  • Premium Luggage e-Shop

    Launching an innovative luggage concept in the U.S. with a redesigned digital presence.
  • Real Estate Digital Experience

    Building a visible online presence through branding, web design and development.
  • Luxury eCommerce

    Reinventing timeless men’s clothing with a classy new website.
  • Reimagined eSports Platform

    Growing fanbase & conversions with a legendary community site design and eCommerce development.
  • Food & Beverage Web Development

    Driving visibility, trust and new partnerships with a professional B2B website design.
  • Modern Energy Website Redesign

    Overhauling a website with responsive design, customized user flows and comprehensive SEO
  • B2B eCommerce Design & Development

    Managing every aspect of the website design and development process, from planning to launch and beyond
  • Law Firm Digital Presence & Visibility

    Driving traffic from a targeted audience with organic search techniques
  • Immersive Events Website

    Matching a unique brand identity with an equally captivating online experience
  • Responsive Redesign With Superior Navigation

    Our full suite of agency solutions, from digital strategy to messaging, site architecture and responsive development, transformed Northwestern Medill’s online experience. 

    We produced an engaging, easy-to-use experience through micro-animations and a meticulously planned user journey to boost conversions and drive student and staff satisfaction. 

  • An Optimized Design With Strategic Branding

    Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.

    Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.

  • Engaging Biotech Website Redesign

    We delivered a custom website redesign alongside new brand positioning and brand messaging solutions to rebuild SNP Therapeutic’s visibility in the DNA testing market.

    Following in-depth research, our brand and digital strategists crafted a corporate design across redefined site architecture.

  • Stripped Back Tech Design

    Our award-winning designers approached Sony Rewards’ aim to increase on-site engagements by delivering a stripped-back custom web design.

    The intuitive technology website features easy-to-use dropdown navigation menus and crystal-clear CTAs to drive signups.

  • Custom Web Design & Brand Positioning

    By creating a distinctive design tailored for a high-end electronics eCommerce store, we helped position Bang & Olufsen as a tech market innovator.

    With a unique design and a streamlined sales funnel, our digital solutions targeted both UX and UI to grow brand visibility and customer engagement.

  • Supporting Expansion by Driving Revenue

    From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.

    Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.

  • An Upscale Real Estate Experience

    Our web design and development specialists worked to provide NYC-based real estate firm NewDevRev with an upscale web design on a custom-developed platform.

    Through a creative, responsive design that includes a tailor-made search and filter element, visitors can easily access NewDevRev’s upscale website.

  • Reinventing A Luxury Retailer’s Classic Style

    We reimagined luxury men’s clothing brand Paul Stuart’s digital experience with a streamlined conversion funnel and custom eCommerce design.

    Our design helped increase on-site engagement and conversions through a mixture of user-friendly features and a reinvention of Paul Stuart’s classic visual identity.

  • Community Driven eCommerce Development

    Working with G2 eSports’ community-based identity, we developed a custom eCommerce platform to reinforce the organization’s legendary position in the eSports industry.

    Our design and development team introduced a streamlined shopping experience and strategically planned community design to grow conversions and support brand authority.

  • Website Redesign With Custom Features

    We redesigned Ventura Foods’ corporate website to create a fully optimized digital experience.

    Included in the user-centric design is a video in the hero section, engaging micro-animations, a custom cursor and chatbot functionality.

  • Boosting Visibility & Engagement

    We delivered a modern website redesign for global energy company Puma Energy. Our team created a responsive web design with UX-optimized features, including strategically chosen typography, vibrant colors throughout and high-quality custom graphics, in turn increasing engagement by 63% in three weeks.

    We also provided extensive keyword research and search engine optimization, helping to grow website visitors by 27% in the same period.

  • End-To-End Digital Solutions

    We were tasked with launching a new website for National Lighting’s high-quality B2B power charging accessories and lighting solutions company, MOD.

    Our team delivered end-to-end digital services to elevate MOD’s UX and boost orders. Our partnership spanned website strategy, architecture and messaging, responsive design and development, custom eCommerce integrations and marketing.

  • SEO-Optimized Digital Strategy

    Our team worked with legal services provider Spar & Bernstein to extend the group’s online presence. To achieve this, we delivered a set of custom digital strategy, conversion-optimized messaging, responsive design and SEO solutions.

    We improved LawSB’s keyword optimization, content and technical SEO strategy, extending the website’s organic traffic 14x in six months.

  • “Wow” Factor Web Design

    We delivered a creative, interactive website for one-of-a-kind restaurants and events brand Barton G. Using custom images and motion graphics, our designers and developers crafted an engaging UX that perfectly captures the Barton G brand.

    Despite aiming to entertain visitors on every step with a “wow” factor UI, Barton G’s website also follows core UX principles and contains simple, yet striking, messaging that converts.

B2B
  • Food & Beverage Web Development

    Driving visibility, trust and new partnerships with a professional B2B website design.
  • Powering Online Growth

    A custom, fully optimized corporate website ready to attract new business.
  • Brand Messaging That Stands Out

    Leveraging 40 years of legacy to rebrand as a market leader.
  • B2B eCommerce Design & Development

    Managing every aspect of the website design and development process, from planning to launch and beyond
  • Automated AI Modeling Platform Website

    Wodwo shows the data-driven way to high-value prospects with a new brand strategy & website design.
  • Biotech Brand & Digital Presence Development

    Delivering a data-driven brand architecture strategy to boost SNP’s digital presence.
  • A Sophisticated Look & Feel

    A website that provides a luxury experience to high-end clients.
  • An Exciting Digital Experience

    An engaging user experience that captivates website visitors.
  • Website Redesign With Custom Features

    We redesigned Ventura Foods’ corporate website to create a fully optimized digital experience.

    Included in the user-centric design is a video in the hero section, engaging micro-animations, a custom cursor and chatbot functionality.

  • Optimized Industrial Energy Design

    Partnering with industrial energy storage provider POWR2, our team created an optimized design to generate and convert leads.

    POWR2’s reimagined website design includes custom graphics, an engaging counter element and bold social proof to entertain and maintain users.

  • Enhanced Conversion Funnel For B2B Visitors

    We helped FieldEdge, a B2B software provider, increase conversions and brand authority through targeted messaging and strategic user journeys.

    Adding to meticulously planned messaging solutions, our dynamic animations and interactive dashboard produced an engaging user experience for its B2B clients.

  • End-To-End Digital Solutions

    We were tasked with launching a new website for National Lighting’s high-quality B2B power charging accessories and lighting solutions company, MOD.

    Our team delivered end-to-end digital services to elevate MOD’s UX and boost orders. Our partnership spanned website strategy, architecture and messaging, responsive design and development, custom eCommerce integrations and marketing.

  • Custom Web Design For High-Value Clients

    Our branding and web design experts worked together to deliver a digital and brand strategy for automated AI modeling providers Wodwo.

    With interactive elements, data-driven dashboards and chatbot functionality, Wodwo’s website speaks directly to their high-value prospects.

  • Engaging Biotech Website Redesign

    We delivered a custom website redesign alongside new brand positioning and brand messaging solutions to rebuild SNP Therapeutic’s visibility in the DNA testing market.

    Following in-depth research, our brand and digital strategists crafted a corporate design across redefined site architecture.

  • An Elevated Digital Experience

    Our design team worked with boutique aviation company NexGen to provide a luxury website redesign that exudes elegance.

    NexGen’s revitalized website features tailor-made elements, such as a video in the hero section and a unique airplane graphic design in the CTAs.

  • Rebranding With An Updated Digital Experience

    Our solution for Meltano, a data ops platform, included strategic conversion funnel optimization with a simplified user journey.

    An engaging website design with dark mode capability, Meltano’s B2B clients receive a high-quality, user-centric UX and UI through their new website design.

B2C
  • University Web Design

    Making a great first impression through strategic site planning and design.
  • Pawdorable eCommerce Web Design

    Strategically positioning, establishing and growing brand presence in the U.S. market.
  • Premium Luggage e-Shop

    Launching an innovative luggage concept in the U.S. with a redesigned digital presence.
  • Elevated University Web Design

    A strategically reimagined education website to drive online applications.
  • Electric Vehicle eCommerce Marketplace

    Strategically connecting consumers to a dynamic electric car marketplace.
  • A Magical Online Experience

    An enchanting website design to spread the Christmas spirit year-round.
  • Elevated Fitness Design

    Building a unique online presence that perfectly aligns with the brand identity.
  • A Vibrant New Look & Feel

    Transforming the digital design of a medical insurance provider.
  • Responsive Redesign With Superior Navigation

    Our full suite of agency solutions, from digital strategy to messaging, site architecture and responsive development, transformed Northwestern Medill’s online experience.

    We produced an engaging, easy-to-use experience through micro-animations and a meticulously planned user journey to boost conversions and drive student and staff satisfaction.

  • Creative B2C e-Store Web Design

    We provided a full set of digital agency solutions, including web design, branding and digital marketing, as dog DNA test kit brand Dognomics launched their services in the U.S.

    Alongside a custom logo design, we drove brand recognition and awareness through an on-brand custom website design, utilizing modern color palette trends and micro-animations.

  • Supporting Expansion by Driving Revenue

    From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.

    Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.

  • Reimagining UX & Boosting Applications

    Our award-winning designers created a modern, fully optimized custom website for the American University in Bulgaria (AUBG).

    The result? An intuitive user experience and an increased number of university applications.

  • An Optimized Design With Strategic Branding

    Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.

    Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.

  • Custom Events Design

    Our website design team partnered with Enchant Christmas to craft an online experience that matches the magic of their Christmas wonderland.

    From sparkly animations to whimsical typography, the transformed digital experience truly represents the brand’s fun and adventurous identity.

  • Modern & On-Brand Design

    We created a superior digital experience for online workout brand Evlo Fitness.

    By following modern design trends of retro style and pastel color palettes and adding micro-animations, we crafted a user interface that speaks directly to Evlo’s target audience.

  • Harnessing Trust Through Digital Creativity

    With our fully optimized, creative website redesign, LIG Solutions boosted its authority, trust and credibility within the medical insurance industry.

    Included in our user-centered design (UCD) is a video in the hero section, contrasting colors, and micro-animations.

eCommerce
  • Pawdorable eCommerce Web Design

    Strategically positioning, establishing and growing brand presence in the U.S. market.
  • Premium Luggage e-Shop

    Launching an innovative luggage concept in the U.S. with a redesigned digital presence.
  • Hi-Tech eCommerce Store

    Making superior sound technology accessible through a simplified sales funnel.
  • Reimagined eSports Platform

    Growing fanbase & conversions with a legendary community site design and eCommerce development.
  • Luxury eCommerce

    Reinventing timeless men’s clothing with a classy new website.
  • Electric Vehicle eCommerce Marketplace

    Strategically connecting consumers to a dynamic electric car marketplace.
  • Branded F&B Digital Experience

    Delivering a fun, vibrant digital presence to match an exciting visual identity.
  • Launching A New Product

    Increasing online recognition and visibility through unique website design.
  • Creative B2C e-Store Web Design

    We provided a full set of digital agency solutions, including web design, branding and digital marketing, as dog DNA test kit brand Dognomics launched their services in the U.S.

    Alongside a custom logo design, we drove brand recognition and awareness through an on-brand custom website design, utilizing modern color palette trends and micro-animations.

  • Supporting Expansion By Driving Revenue

    From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.

    Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.

  • Custom Web Design & Brand Positioning

    By creating a distinctive design tailored for a high-end electronics eCommerce store, we helped position Bang & Olufsen as a tech market innovator.

    With a unique design and a streamlined sales funnel, our digital solutions targeted both UX and UI to grow brand visibility and customer engagement.

  • Community Driven eCommerce Development

    Working with G2 eSports’ community-based identity, we developed a custom eCommerce platform to reinforce the organization’s legendary position in the eSports industry.

    Our design and development team introduced a streamlined shopping experience and strategically planned community design to grow conversions and support brand authority.

  • Reinventing A Luxury Retailer’s Classic Style

    We reimagined luxury men’s clothing brand Paul Stuart’s digital experience with a streamlined conversion funnel and custom eCommerce design.

    Our design helped increase on-site engagement and conversions through a mixture of user-friendly features and a reinvention of Paul Stuart’s classic visual identity.

  • An Optimized Design With Strategic Branding

    Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.

    Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.

  • Crafting Excitement Through Colors

    Our design team brought Buddha Brands’ exciting visual identity to the digital stage with a unique and engaging custom website design.

    Discrete micro-animations and textures support a colorful style throughout to highlight the enjoyment of the brand’s sustainable snacks and drinks.

  • UX-Optimized eCommerce Design

    Our web design team supported the launch of Drink New’s latest release NEWater, a fiber-infused, nutrients-focused water product.

    By utilizing white space, animations and high-quality multimedia, customers can discover the product and checkout process with ease and enjoyment.

Our Manufacturing Website Design Process

Following our end-to-end website development process, our team designs custom websites for brands in the U.S. and beyond.

Before & After

Our Website Redesigns

Leveraging decades of industry experience, our team transforms brands online.

New Church logo
Powr logo
American University in Bulgaria logo
Ventura Foods logo
Verus tech group logo
BEFORE AFTER
Screenshots showing NewChurch LIVE's website before and after our redesign
Screenshots showing POWR2's website before and after our redesign
Screenshots showing AUBG's website before and after our redesign
Screenshots showing Ventura Foods' website before and after our redesign
Screenshots showing Verus' website before and after our redesign

Our Web Design Case Studies

We deliver measurable results for brands across industries in the U.S. and beyond.
See for yourself.

Xerox needed a new strategy and website to capture B2B leads for their new printer technologies.

In 6 months we achieved:

20k

Sales Increase for Xerox Versalink

40k

Conversion Rate for Nurtured Leads

doForms, provider of data collection mobile forms, needed a more user-friendly and SEO optimized website to grow conversions. 

In 2 months, we achieved: 

22%

increase in new traffic

1.5k

new organic keywords

FieldEdge, a leading provider of field management solutions. needed to redesign their website to improve performance and attract more prospects. 

Shortly after launch, we achieved: 

19%

increase in overall traffic

50%

faster loading speed

WHY COMPANIES CHOOSE US

Digital Silk’s Unique Value As A Manufacturing Web Design Agency

Project Ownership. Transparency. Results. 

Digital Silk is your trusted ally in the digital realm, dedicated to amplifying your manufacturing brand’s online presence.

Our seasoned professionals, enriched with decades of industry knowledge, exhibit excellence in web design, development, branding and digital marketing. Our proactive and consultative methodology ensures that every stage of our partnership is overseen by expert consultants devoted to growing your brand’s online presence.

At Digital Silk, our highly acclaimed design team is the driving force behind our creative excellence. They consistently breathe life into fresh ideas and deliver solutions that captivate your audience.

We provide tailored web design solutions suitable for businesses of all sizes within the manufacturing sector. Regardless of your brand’s scale or specialization, we’re well-equipped to deliver expert solutions that drive growth and elevate engagement.

At Digital Silk, we proudly assume ownership of your manufacturing website design project, overseeing each phase as if it were our very own. From devising custom strategies that will work for your brand, to post-launch optimization and maintenance, we ensure the growth of your online brand.

This doesn’t imply you’re not in control of your digital destiny. With complete transparency and regular communication, each project is treated as a collaborative partnership aimed at fostering the growth of manufacturing brands online.

At Digital Silk, our dedication to the successful online brand growth is exemplified in our approach. We oversee your manufacturing website design from inception to completion, incorporating tailored strategies and expert recommendations backed by rigorous research.

Complete transparency and constant communication drive this collaboration. Your active involvement empowers us to elevate your manufacturing brand’s online presence, ensuring your brand’s ongoing online success.

Meet Our Expert Web Designers

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Our Manufacturing Website Design Best Practices, Header-to-Footer

Messaging should clearly convey your values, and your content should speak to your buyer personas.

Make sure to share important information such as turnaround times, processing accuracy, product quality, lead times, shipping, etc.

Each product page should have necessary materials such as specification sheets, ordering guides and installation instructions.

Messaging should clearly convey your values, and your content should speak to your buyer personas. Make sure to share important information such as turnaround times, processing accuracy, product quality, lead times, shipping, etc.

Each product page should have necessary materials such as specification sheets, ordering guides and installation instructions.

We’ll break down the rest of our best practices according to messaging, typography, imagery and social proof:

Messaging Best Practices

  • Replace paragraphs with skimmable, minimalist copy. Use modules or a collapsible text feature to pack more content for users who show interest in it.
  • Write benefits-driven copy highlighting your unique value proposition for top-of-the-funnel audiences. Write features-focused copy for your mid-to-bottom-funnel audiences.
  • Create clear and engaging CTAs focusing on action verbs (Order, Discover, Explore, Download) to help visitors move from page to page in a natural, uninterrupted way to the point of conversion. For a unique touch, connect the CTAs semantically to your business — Fly, Dig, Speed up, etc.
  • Optimize your content, including headers, title tags, meta descriptions, URLs and more, for SEO to improve your ranking and drive more traffic to your website.
  • Include information on shipping and logistics data when applicable to increase trust and transparency.
  • Offer your website visitors industry-specific resources (ex. blog, reports, whitepapers) to as added value as well as to build domain authority.
  • Implement a digital supply network (DSN).
  • Show-off your ownership as this may coincidentally be in line with a buyer’s diversity goal. Examples of ownership are: Women-owned, Native American-owned, and veteran-owned.
  • Don’t skip on the importance of an “About Us” page. Besides learning about your company history and founding date, this page serves as a means to communicate your company’s tradition, legacy, and innovation.
  • Be sure to include your value added services (VAS) if you have them as these could set you apart from the competition. More obvious VAS can be package deals and unique offers, while more covert VAS can be your company’s years in business or your employees’ collective years in the industry.

Typography Best Practices

  • Use fonts that are large, easy to read and true to your brand.
  • Make sure your fonts are ADA-compliant.
  • Use contrasting colors to make text stand out.

Imagery Best Practices

  • Use videos to show your products in more detail.
  • Add a map of your distribution locations so prospects can find your sales agents.
  • Make use of 360° photo and videos and provide a virtual tour of facilities when possible because buyers who want to form a lasting relationship with a vendor may want to visit their facilities some time.

Social Proof Best Practices

  • Include testimonials and reviews from your customers to inspire trust and enhance your business reputation.
  • Include a section on sustainability. This is a common issue for all manufacturing businesses as large contributors to the global warming crisis. Communicate your commitment to lowering your carbon footprint and working towards a more sustainable future.
  • Showcase your industries served be it automotive, medical, etc. This gives buyers assurance that you have experience with customers in their segment.
  • Provide updates about new products, awards–both community or industry, acquisitions, partnerships, commercial achievements, and press releases as soon as they come.
  • Highlight your trade association memberships. This lends to your credibility and expertise by showing that you keep up with the industry best practices and continue to innovate and improve.
  • Enumerate your company’s certifications and registrations. Large buyers insist that their suppliers maintain a certain level of certification. This proves that you care about the quality control process.
  • Delivery performance is of huge concern to buyers and can make or break whether they would want to transact with your company. Emphasize on your guarantees such as a quick turn-around, zero returns, and minimal downtime.
  • Prove your expertise through job samples, usually through case studies. Spotlight your projects and be sure to include noteworthy circumstances such as a large production run, quicker than estimated turnaround and how you delivered to your buyers in spite of complicated variances.
  • Your product or services’ country of origin mark (specifically, the “Made in…” label) can be the simplest yet most direct assurance of quality. A “Made in the USA” label, for example, already gives an impression of quality. Highlight this in your web page design whenever possible.
  • Optimize page speed to increase engagement and conversion.
  • Use a Chatbot to secure 24/7 interaction with your clients.
  • Secure user experience across all channels by implementing mobile-first web design.
  • Install a searchable product catalog with product information. The product information in the catalogue should have technical specs, feeds and speeds of equipment, but it should also contain info on how the product solves a problem rampant in the industry.
  • Implement an online warranty registration system. At its most basic form, the system collects basic information and forwards it to your email. A more advanced form is one that has CRM integration and hooks into marketing automation software that allows you to send follow-up messages and upgrade notices to your customers.
  • Install an eCommerce solution to simplify the ordering process between consumers and distributors. This will be tied into your back-end ERP and other internal business management systems.
  • Have an available configuration calculator for products that require specific types of configurations to function at maximum efficiency.
  • Include a database or a retail and distributors locator tool that can reduce phone calls and increase sales from your dealers and distributors.
  • Integrate CRM and ERP software with your website for more flexible web design.
Looking to develop or integrate a unique web functionality? Consult With Our Experts
  • Invest in SEO blog posts to educate your audiences on complex issues and help attract potential customers or clients.
  • Specify the industries you serve to give your keyword search quotient a boost.
  • Use a marketing repository to your content distribution method. This will enable your team to download high-resolution marketing materials and product logos without need of an FTP account as well as seamless sharing of marketing collateral to your distribution network or sales team.
  • Strategically incorporate CTAs and lead generation throughout the site and blog posts. Examples of leads are RFQ submissions, newsletter sign-ups, phone calls, purchases or anything that convinces visitors to provide contact information for following-up with later and maximize possible ROI.
  • Invest in a lead management tool that’s tailor-made for manufacturing companies that sell though distribution. Ensure that the software can route leads from the website directly to the regional sales managers. This software also acts as a funnel that guides leads to their applicable regional distributor.

Manufacturing Design Examples To Get Inspired By [+ Our Strategists’ Notes On Each]

Manufacturing is an enormous sector covering industries like aircraft manufacturing, renewable energy solutions, electronics and more.

Before we analyze manufacturing website design examples, here is a video where Digital Silk’s CEO, Gabriel Shaoolian, compares Ford vs. Tesla web designs.

Now let’s look at a few examples of the best manufacturing websites.

1. Enel

Website: https://www.enel.com/

Category: Renewable energy solutions 

What they do well:

Messaging: The slogan on the homepage — “Open power for a brighter future” — shows the brand directly responding to consumer needs and highlighting benefits.

The menu is simple and can be easily understood at a glance. The homepage contains short, well-structured paragraphs, minimal text and friendly, actionable and inviting CTAs like “Join Us,” “Discover more” and “See all our products,” highlighted in a contrasting shade of red.

From innovation and sustainability to transparent information for clients and investors, the content throughout the website presents as a story and helps the visitor relate to the brand and their offering.

Typography: Enel utilizes simple and consistent fonts to ensure readability throughout the website’s pages. The contrast between dark and light helps the text stand out across the site.

Visuals: The images, largely of the environment and different landscapes, are colorful and engaging. Enel also utilizes images of people throughout the site to humanize the brand.

Social proof: On their Careers page, the brand showcases testimonial videos from employees, describing life at Enel.

To show the scope of Enel’s work and further build trust, the company includes relevant stats and noteworthy achievements on the website, highlighting their dedication to sustainable practices.

The feedback form asking users to share their website experience demonstrates the company’s attention to detail and desire to make their customers as satisfied as possible.

Investor section: Enel’s Investor page provides stock information and quarterly financial reports. The website also showcases the company’s investor app, which provides updated financial information on the group, consistently and transparently.

This provides value by letting investors know they can get the information they need at their fingertips, quickly and easily.

What they could do better:

Overall, Enel’s web design is engaging, easy to navigate and highly informational. We do however have one simple recommendation for copy throughout the site. We recommend shortening paragraphs where possible to improve readability and make the site more skim-friendly.

And in areas where longform text is necessary? Display the first three rows of the text and make the rest collapsible, or take a modular approach.

2. Samsung 

Website: https://www.samsung.com/us/about-us/our-business/

Category: Electronics

What they do well:

Messaging: The text on the homepage is arranged in short, neat paragraphs and allows visitors to skim.

The products are arranged in categories and subcategories where the visitor can find all the necessary information, including special offers. This facilitates easy navigation and leads the user to the key landing pages.

The CTAs are actionable — “Explore,” “Buy Now,” “Stay In The Loop” — and they encourage the visitor to continue their journey throughout the site, following the carefully laid out conversion funnel.

An entire section with a bouquet of offers for diverse audiences show the company’s desire to connect with people from different backgrounds, careers, etc.

Typography: The font is simple, on-brand and ADA compliant, which makes the reading experience easy and enjoyable.

Visuals: The images on Samsung’s website focus on diverse consumer groups in their natural environment and the benefits Samsung products can add to their life. The visuals represent the bond formed between company and consumers through technical innovation.

Through their visuals, Samsung conveys a message that the brand unites consumers across the globe.

Social proof: Samsung’s site includes an employee testimonial section on the Careers page where employees, presented with their photos, full name and position, share their experience with the company.

This section provides insights into the working environment at Samsung to help attract new talent.

An entire page dedicated to information on labor and human rights, corporate citizenship and digital responsibility demonstrate the company’s social commitment.

The company’s history, presented at a glance on their Leadership & Mission page, shows their technical achievements, rewards and the social and community causes they support. This is an excellent way to attract interest, show authority and build trust.

Investor section: On the Investor Relations page, information is presented in modules and covers topics like sustainability reports, financial highlights, shareholder meetings and stock charts.

Each of these sections facilitates a sense of brand transparency for customers, employees and shareholders alike.

What they could do better:

We recommend simplifying the complicated menu on the homepage so the visitor can find what they’re looking for with less effort.

Shortening the paragraphs on some of the pages would improve readability. There are several sections that feel cluttered and are difficult to read.

We would also replace “Learn more” CTAs (which are used too often and implies that the visitor needs to work) with more unique and specific CTAs to guide the visitor through the conversion funnel.

3. GM

Website: https://www.gm.com/

Category: Automotive manufacturing

What they do well:

Messaging: Right from the homepage, the visitor is drawn into a parallel between the speed of GM’s cars and the movement that encompasses daily life.

The menu is simple and easy to navigate and the visitor loses no time finding the information they want.

The content on the main page is kept minimal and arranged in short paragraphs that do not exceed three lines, which corresponds to the best practices for minimalism. The use of modules keeps the content neat and easy to digest.

The CTAs are specific and engaging: “See how,” “Explore opportunities” and more.

An FAQ section on the Our Company page gives the user the most important facts and figures about the company’s history and achievements.

Typography: The fonts used throughout the site are simple, cohesive and in contrast to the background, which improves readability.

Visuals: The images and videos focus on GM’s diverse audience.

Laughter, tears, a new-born baby, a child on his first bike, a daughter leaving home to go to college — the images line up with the message that appears at the top of the homepage: “Everybody in.”

GM utilizes icons to present important company information at a glance, detailing stats to showcase the company as a producer, market leader, responsible employer and trustworthy investment partner.

Social proof: Employee testimonials make for an interesting element on the site. A company employee is presented in a two-function role on the Commitments page: as a Chief Engineer and also as a mother of three kids. This again creates an emotional bond and humanizes the brand.

The company’s social commitment can be seen in their investments and strategic partnerships over the years, including non-profit organizations and road safety programs.

What they could do better:

Overall, GM’s site is engaging and highly informative for customers, potential employees and shareholders alike.

It offers detailed information from one aspect to the next, from the company history and social investments to employee testimonials and investor information.

Design-wise, we recommend shortening paragraphs to three lines of up to 36 words total. This will help improve legibility and keep the reader from losing interest.

We also recommend replacing the common CTAs with something more on-brand and unique, such “Speed up,” “Race,” “Accelerate,” etc. to help visitors take the next step.

4. Caterpillar 

Website: https://www.caterpillar.com/

Category: Construction equipment manufacturing

What they do well:

Messaging: The background on Caterpillar’s homepage alternates automatically to show various locations around the globe related to the company’s production processes, legacy, sustainability commitment and more.

This gives the website visitor the unique opportunity to start their journey in the direction that best meets their needs.

The CTAs are diverse throughout the site – “See more,” “View,” “Apply,” “Download” — and they urge the visitor to dive deeper into the website.

On the homepage, information on products, the company, career opportunities and sustainability is presented in clear modules with ample white space. The website uses modules throughout to present clear information without cluttering the pages.

The “Latest News” section provides an overview of the latest article updates regarding company and industry info, along with real-time stock numbers.

Typography: The typography is contemporary and bold, on-brand for the manufacturing site. Contrasting colors help increase readability and relate harmoniously to the brand.

Visuals: The images are rich, colorful and often full-screen, which subconsciously envelops the consumer into the Caterpillar world. We witness a balance between heavy machinery, people and scenery.

The visuals allow the visitor to perceive Caterpillar’s products as part of everyday life, on a mission to make it easier and more comfortable. Or as their strategy puts it, “to meet the needs of our customers and the communities in which we live and work.”

The visual elements also have a common color theme throughout the site, which pulls the brand together and creates a cohesive image.

Social proof: In the Careers section, Caterpillar shares interviews, blogs and letters from employees to discuss things like company updates, career opportunities, social issues and more.

While not exactly testimonials, the insights could help provide visitors with a look into Caterpillar’s culture.

Investor section: Caterpillar dedicates an entire section of their site to share transparent information for current and potential investors. Visitors can find stock charts, stock quotes, an investment calculator and more.

What they could do better:

Overall, we’re impressed with the branding elements throughout the site. Caterpillar’s color palette, typography and images come together to tell a cohesive story from page to page.

We recommend breaking chunky paragraphs into smaller paragraphs, where possible, to increase readability.

As you may have noticed, we’re not big fans of the “Learn more” CTA, because implies effort on the visitor’s part. We would replace it with something more inviting and engaging.

Seen any you liked? Let’s set new standards in manufacturing web design, together! Request A Proposal

Schedule A Consultation With Our Manufacturing Website Design Company

At Digital Silk we offer a free consultation & custom proposals for custom website design projects. Simply fill out the Request a Quote form, tell us about your goals and our experts will provide you with actionable insights and cost estimates.

Or, call us at (800) 206-9413 to start the conversation.

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Manufacturing Website Design Company FAQs

A manufacturing website is a digital platform designed with the intention of highlighting the products and services provided by a manufacturing firm.

Mainly informational, the content of these manufacturing websites usually includes information about the specific company and its services, as well as wider case studies and blogs.

A high-performance website for industrial and manufacturing companies needs simplicity. Keeping things simple will help users easily reach their intention on your site and in turn improve customer satisfaction.

How can you do this? Here is a selection of top tips:

  • Choose a bold, easy-to-read font
  • Don’t overwhelm the user with copy
  • Only use buttons for CTAs
  • Ensure it is ADA-compliant
  • Utilize client testimonials

Looking to transform your manufacturing company’s digital presence? Request a quote from our team for a free consultation about your next project!

Websites are a key driver in conversions for all industries, manufacturing included.

According to Google’s widely accepted 7-11-4 rule, consumers need to interact with a brand for an average of seven hours across 11 touchpoints and four separate locations before buying a product or service.

Your manufacturing company website can act as the hub of this interaction, where leads can begin, continue and end their user journeys.

Utilizing a professional website design to create a seamless user experience is an important factor in making these leads stick.

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