Houston Branding Agency

The decision to hire a branding agency depends on your business goals.

Typically, you should request rebranding services when you’re introducing a new product or service, when you’re expanding to a new market or you went through a merger/acquisition or when your receive feedback from your customers about your brand.

By hiring a branding agency, you will gain access to seasoned professionals, tested methodologies and innovative approaches that strengthen your brand’s identity and create strategy that resonates with your target audience’s values and expectations.

To hire a branding agency in Houston, you can expect to pay anywhere from $5,000 to $25,000 and beyond. Here are some examples of branding service prices:

• Custom logo design: $5,000
• End-to-end branding: $25,000
• Full-service branding + website design: $150,000

Yes, you can create a logo without a branding agency. There are various tools and resources available that can help you design a logo on your own.

However, a branding agency will design a unique, custom logo for your brand that stands out among the competition while effectively communicating your value to your target market.

If you are aiming to leave a unique and lasting impression on your consumer, branding will be more important for your brand compared to marketing.

However, if you are looking to drive immediate sales or actions, then you should concentrate on marketing activities.

Branding relates to defining who you are as a company, while marketing is the action of promoting and selling your products or services.

It’s not enough to find a good branding agency — you need someone who understands the essence of your business and specific goals you wish to achieve.

When looking for a branding agency, you want to find a partner that will act as a consultant in not only delivering rebranding services but also helping you choose the options that are most suitable to your business.

Next, you want to look at the following:

• Whether the company has a transparent  process
• Their portfolio of past clients and projects
• The experience of the company in your industry

You can then schedule a discovery call to learn about cost, projected timelines and what deliverables you can expect.

If your expectations match the offerings — congratulations, you found a suitable branding agency for your business.

To find the best branding agency for your project and business approach, consider asking the following questions:

• “Can you show me case studies?”
• “What industries have you worked with?”
• “What does your typical branding project process look like?”
• “How do you approach brand research?”
• “What kind of brand strategy deliverables do you offer?”
• “What is your estimated timeline for completing a branding project that fits my needs?”
• “What is your estimated cost of brand strategy, custom logo design, brand book and guidelines?”
• “Who are the experts that will be working on my project?”
• “How do you measure success in a branding project?”