Packaging Design Agency

Product packaging design is the process of creating custom and unique packaging for products with the purpose of captivating the target audience.

Great design is more than just a good-looking component; it blends elements of graphic design, typography, illustration, color theory, and more – all intentionally selected from a foundation of research and user experience.

Starting with brand strategy means defining your brand’s ideal customer so you can best market yourself to them. Over 34% of impulse buys happen because of packaging design alone, and that’s due in large part to carefully formulated messaging and imagery crafted to speak to your target customer.

With effective product packaging design, businesses can differentiate themselves from competitors, increase brand recognition, and ultimately generate more sales.

When we’re talking about custom packaging, we’re referring to product packaging specifically designed for your brand or product. It includes custom colors, shapes, sizes, materials, and other visual elements to make it unique to your business.

For starters, there’s no better way to immediately boost the perceived value of your products while also creating a strong identity in the marketplace.

In fact, 70% of customers say that packaging directly influences their buying decisions.

Custom packaging can also help you stand out from the competition, increase brand recognition and loyalty, and boost customer satisfaction.

The experts at Digital Silk can help you create effective custom product packaging that meets all of your needs and conveys your unique values.

Our experienced designers use strategy and research to ensure that your product stands out from its competitors and creates an unforgettable user experience even before the box is opened.

The materials typically used in product packaging range from paperboard, plastic, corrugated fiberboard and even metal.

Each type of material provides different benefits such as durability, convenience, and cost-effectiveness. It is important to consider the product’s purpose and usage when choosing a material for packaging design.

The material you choose for your packaging design can have a significant impact on the overall look and feel of your product, as well. Different materials create different visual effects, from sleek and modern to natural and earthy.

We consider important factors like:

• the intended use,
• target audience,
• budget,
• sustainability,
• shelf-life requirements,
• product weight,
• and transportation costs.

The right combination of these factors will ensure your package is designed to meet the needs of your customers and also, of course, effectively protect and market your product.

It’s important to do your research and due diligence to determine which packaging design agency is the best fit for your business. Start by considering factors such as their:

• portfolio,
• experience,
• pricing structure,
• and communication.

You’ll want to partner with a company who can demonstrate their results to you in a measurable way. The Digital Silk team has years of experience crafting innovative packaging designs and helping businesses stand out in the marketplace – and we’ve got the research-backed metrics to show you how we’ve done it.

Have a project in mind? Request a consultation with our experts to get a quote and recommendations for helping your business grow.

Outsourcing your entire packaging design process – including the research and strategy that go into it – is an investment that pays off in spades for your brand.

Not only do you benefit from your dedicated specialists’ expertise, but you also receive designs and strategies that work together to amplify your brand voice and messaging across channels.

When you choose to partner with a full-service packaging design agency like Digital Silk, you can add on services that compound your strategy and ROI such as:

• Web Design & Development,
• Logo & Brand Book Creation,
• Illustration Services,
• Trade Show Design,
• Creative Graphic Design,
• Corporate Graphic Design, and more.

Digital Silk offers packaging design services in key locations, including:

• Chicago
• Los Angeles
• Miami
• New York

You can benefit from our services from anywhere since all communication and meetings occur online. Our hours of operation are 9:00 AM – 5:00 PM, Eastern Standard Time.

Contact us to schedule a consultation for your next packaging design project.