Business Branding Services

Our team provides complete business branding services to separate your brand from the crowded market and boost your online visibility and sales.

Full Brand Strategy
Website Design & Development
Unique Logo Design & Brand Book

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5 Star DesignRush Reviews

Branding Agency Excellence Award

A woman holds a laughing baby for Genate's lifestyle image

A man stands next to a red electric car for EV Universe's lifestyle image

A man in glasses holding a pen for LIG Solutions' lifestyle image

A man in a suit and glasses smiles at the camera for Sobo & Sobo's lifestyle image

See Our Work

In Action

2 Minutes

5 Star DesignRush Reviews

Branding Agency Excellence Award

Business Branding Services & Capabilities

Our team creates a branding roadmap for your business to thrive regardless of the size of your company or the industry in which you operate.

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Brand Strategy

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We take a strategic approach to your positioning, messaging and overall brand presence.

Logo Design & Style Guide

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We will start the crafting of your visual identity with a discovery call where we will learn about your product or service. Then we will create multiple logo concepts to find the one that best captures who you are and what you do.

Brand Naming

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Our time-tested brand naming approach strategically combines the most important aspects of a brand name — memorability, resonance, differentiation and impact.

Brand Package Designs

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Our award-winning designers will create a package design that transcends aesthetics and makes your product stand out on every shelf.

Business Web Design

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Armed with insights on your brand’s foundational values, market positioning, key messaging and distinctive visual identity, we focus on crafting the most crucial element of your digital presence: your website.

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Enhance Your Branding With Digital Silk

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OUR CLIENTS

Reliable Business Branding Agency

We deliver branding services for small businesses and large organizations across industries.

Babies R Us

Rollink

EV Universe

Northwestern University

IBM

Buddha Brands

Paul Stuart

Spar & Bernstein

Sony

NewDevRev

Dognomics

Mitsui Plastics

Puma Energy

Xerox

Enchant Christmas

Grenco Science

OUR WORK

Business Branding & Design Portfolio

See how we help businesses of all sizes achieve measurable results.

Featured

Automotive Rebranding
Crafting brand collateral to drive brand recognition and alter perceptions across touchpoints
End-To-End Dog DNA Test Branding
Developing Dognomics’ brand, from strategy to design, to boost customer trust and loyalty
Creating A Fresh Brand Identity
Building a brand with brand naming, logo design and graphic design solutions
Biotechnology Branding
Creating strategy and crafting design for branding collaterals to boost visibility
Real Estate Brand Development
Building an ownable market position for a unique New York real estate brand
Extensive Brand Architecture
Combining a system of healthcare brands under one roof to deliver a synergized brand identity

Rebranding To Realign Brand Values

We rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.

Our team crafted branded assets to boost recognition across touchpoints. Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.

Launch Website Request a Quote
Boosting Confidence With Strategy & Design

We created a vibrant visual identity for Dognomics — a DNA test kit product for dogs. Our team delivered a range of branding solutions, including strategy, logo design, website design and packaging design.

Our brand designers infused Dognomics’ commitment to superior care for dogs into their branding collaterals. The logomark represents the DNA double helix, along with care and heart for our canine friends, while the typography and color palette symbolize trust backed by science.

Launch Website Request a Quote
Complete Brand Overhaul

We delivered an extensive, dynamic brand overhaul for Capixa, a startup specializing in small business funding.

Our challenge was to craft a compelling new brand identity, complete with a catchy name, custom logo and captivating graphics.

Leveraging the diverse talents of our team, from brand strategists to content marketers, we aimed to develop a straightforward yet supportive lending brand, appealing to a broad customer base.

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Branding Across Touchpoints

We supported Jeneil Biotechnology, a pioneer in fermentation technologies and natural flavors, in growing their brand online and establishing a visual presence at industry trade events.

We partnered with Jeneil to establish a custom brand strategy, brand messaging and branded content. Our team also delivered visual guidelines, imagery and elements to tell a powerful visual story across a range of branded touchpoints, including website, brochures, internal and external collaterals, and trade show booths and exhibits.

Launch Website Request a Quote
Building An Unforgettable Visual Identity

We helped NewDevRev create a logo, visual identity and brand guidelines that support its mission of creating a centralized platform for finding, promoting, buying and selling new development properties across New York City.

The typography, color palette and imagery chosen by our branding experts helps elevate NewDevRev’s position in an exclusive real estate market.

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Connecting A Portfolio Of Brands

We helped TRC Healthcare, a leader in continuing education in the healthcare space, create and organize a cohesive visual language used across their large and expanding portfolio of brands.

Our brand strategy, brand architecture and brand visual design services combined to help set the brand up to scale.

Launch Website Request a Quote

Our Business Branding Process

Digital Silk takes a tried-and-tested approach to grow brands online.

Brand Discovery

Brand Strategy

Brand Logo
& Visual Identity

Brand Book
& Style Guide

Brand Discovery

We commence your branding journey by meticulously studying your business. This includes your products and services, target market and competitors.

Armed with research-backed insights, we determine your business’ market opportunity and develop a strategy to grow your brand.

During this stage, we:

Learn about your brand and business
Research your industry and competitors
Define your business goals

Brand Strategy

Having defined the scope of your project and market goals, we devise actionable strategy to deliver measurable results to your brand.

By creating a roadmap for your business brand’s growth, we determine the key performance indicators to measure your success and help you stand out from the crowd.

During this stage, we:

Develop a roadmap for your brand
Set KPIs to measure your brand’s success
Identify the marketing channels for messaging

Brand Logo
& Visual Identity

After setting the strategy, we begin working on your business brand’s visual identity.

We will sketch multiple logos and supporting visual elements to share with you for approval as we work together to create a visual identity that best captures your brand and drives brand recognition.

During this stage, we:

Create and share logo design
Craft supporting visual elements
Direct your brand’s visual perception

Brand Book
& Style Guide

We compile all your brand elements into a comprehensive brand style guide.

It defines the proper use of your branding elements, from images to fonts, colors and beyond. This helps you achieve consistency in messaging and engaging your target audience.

During this stage, we:

Define the proper use of your brand elements
Create a comprehensive style guide for your brand
Create a reference point for consistent messaging

OUR INDUSTRIES

Top Business Branding Company

Stand out from the crowd with our expert business branding strategies.

See how Digital Silk supports brands across industries through research-backed insights geared towards delivering measurable results.

Healthcare Branding

We create a visual identity for your brand that reflects the care and commitment to wellness your healthcare brand represents.

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Construction Branding

We emphasize the reliability and innovation of your construction brand, helping you stand out in this competitive industry.

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eCommerce Branding

We specialize in designing brand identities that seamlessly blend aesthetics and seamless experience for your online store.

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Law Firm Branding

We will help you stand out in the legal landscape by positioning your brand as a trusted and professional partner for legal matters.

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Hotel Branding

We will invite your guests to become repeat customers, through our hospitality branding and design that reflects your commitment to comfort and sophistication.

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We create a visual identity for your brand that reflects the care and commitment to wellness your healthcare brand represents.

VIEW HEALTHCARE BRANDING

We emphasize the reliability and innovation of your construction brand, helping you stand out in this competitive industry.

VIEW CONSTRUCTION BRANDING

We specialize in designing brand identities that seamlessly blend aesthetics and seamless experience for your online store.

VIEW ECOMMERCE BRANDING

We will help you stand out in the legal landscape by positioning your brand as a trusted and professional partner for legal matters.

VIEW LAW FIRM BRANDING

We will invite your guests to become repeat customers, through our hospitality branding and design that reflects your commitment to comfort and sophistication.

VIEW HOTEL BRANDING

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Digital Trends Guide

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2024 Guide To Growing Brands Online

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Business Branding FAQs

Business branding refers to the process of creating a unique identity and image for a business.

This service includes developing a memorable name, creating a custom logo, identifying messaging and other brand and visual elements that differentiate business in a crowded marketplace and communicate values and offerings to the customer.

Depending upon its requirements and complexity the timeline of a business branding project may vary.

Creating a business brand that can effectively communicate a business’ values can take anywhere from a few weeks to a month or more. Our team works efficiently and typically delivers a brand strategy within one month.

The cost of business branding services may vary depending upon the services required.

We understand that every project is unique and provide customized quotes for every situation. We work within your budget to ensure you get the best solution for your business. Request a quote from our experts to get an accurate estimate for your specific needs.

Our branding specialists have expertise in developing brands of all sizes, including small businesses.

Whether a fresh start-up looking to increase brand awareness and visibility in a crowded marketplace, or an established small business hoping to implement a new brand identity that strengthens local brand authority, we can create and implement a bespoke brand strategy that best fits your requirements.

Business branding services can provide various benefits to your small business, including differentiation with a strong brand identity, trust and credibility, with a well-designed and consistent brand image.

Additionally, branding services define emotional connection with a compelling brand story, consistency with a comprehensive brand strategy, brand book & guidelines.

When occurring at a small business, these benefits can have a lasting effect in standing out against the competition and increasing long-term profitability.

At Digital Silk, our specialists deliver branding solutions to businesses of all shapes and sizes, across multiple industries.

Whether your business is in construction or hotel management, manufacturing or real estate, fill in our Request a Quote form to gain access to a free brand audit and consultation with our team of branding experts in your industry.